What comes to mind when working with this fabulous team from Inky Thinking, Tom and Jen, is: Collaborative - they make it their mission to really understand what the research will be used for. They listen, ask clarifying questions, validate their assumptions! Providing thought-provoking suggestions on how to capture the insights. Deep research to understand the topic inside-out prior to the engagement with external stakeholders to make us, Hologic, shine. We have done multiple projects with Inky Thinking and all the outcomes have been exceptional! You won't see such targeted visionary boards anywhere else! They are pieces of art! Thank you, Tom and Jen. Looking forward to our next project!