OK, it's not cheap compared with garden centre/chain store alternatives but the quality is so much better - ask the very appreciative birds. At the moment when we feed mealworms and fatballs we get literally dozens of exciteable starlings, jackdaws and crows. When things have calmed down we are blessed with a large (20+) flock of goldfinches plus the usual suburban bird mix - tits, robins, blackbirds, pigeons (nesting), collared doves etc. They all appreciate the variety of high quality food, especially sunflower seed hearts and nyger seeds. On the rare occasions I have needed to comtact Living with Birds the response has always been prompt, accurate and polite. Delivery is quick (usually faster than stated) and all the packaging is easily recycled.