If you’re looking for a coach who excels at identifying your pain points, empathizes with your needs and will help you implement effective processes and systems that are critical to running a successful real estate business, Rica Ruiz is the coach for you! I signed up for Performance Coaching’s Daily Accountability Program after listening to Steve Shull talk about building a repeat and referral business. His six building blocks immediately resonated with me. I started with a focus on my CRM and Process. However, as I progressed, I found myself starting to feel overwhelmed and unsure as to whether I was on the right path. That’s when I reached out to Caroline who assured me that she knew just the right coach for me, Rica Ruiz. Rica and I quickly began breaking down the CRM and Process building blocks into manageable steps. Thanks to her guidance, I now understand exactly how many people I need to contact regularly to stay on track. For the first time, I have clearly defined processes written down instead of relying solely on my memory. Rather than starting my day by checking emails and letting that dictate my schedule, I go to my dashboard and focus on what truly matters. At the end of the day, I feel a sense of accomplishment. Thank you, Rica and Steve, for your invaluable support and guidance!