As everyone is well aware, you can purchase audio products just about everywhere. I really like Skar for several reasons. 1. Pricing, it's fair and competitive for what your getting 2. You receive Rewards for all your purchases that you can redeem on future purchases. 3. Quality, their products in a whole are built fairly well. Sure, their $50 midrange speaker doesn't compare to a $250 midrange speaker, but that's comparing your family sedan to Nascar. 4. Customer service, I feel they go out of their way to resolve issues and support their products. 5. Shipping time, from my experience they don't take forever to fulfill your order and get it out the door. Order and shipping status is relayed to the customer in a timely manner.