Having user hims, keeps, and other companies Strut stands out in so many ways. From better ingredients, to custom formulations, to ingredients the other companies dont use, not to mention their prices are much better. For someone that wears their hair very short like myself having the gel option instead of liquid is a game changer. This company has worked with me hand in hand as I travel in and out of the country alot. They will send me extra supplies for my travels when I need them, suspend my shipments when I need to etc. And most recently I had left the country for an extended period of time and forgot to cancel my shipment meaning this was my fault and they still went so far above and beyond to stop the order and refund my payment. I cannot speak highly enough of Deena and the entire stream at Strut! I highly recommend you just give them a chance, you wont regret it!