My overwhelming love for this brand continues to grow exponentially. I've never truly believed that all these different hair products actually make a difference. Though I'm still a sucker for nice-smelling pretty-packaged over-priced conditioner that claims to "work miracles", I can't vouch for any of them actually benefitting my hair long term (except Aussie to some extent). Since discovering UG, however, I take back every comment I have ever made about shampoo and conditioner being a scam to cheat women out of money. This brand is AMAZING. I never thought my hair could look so good, my curls so defined yet silky soft and not crispy, split ends literally fixing themselves and each individual strand of hair nourished and sleek from scalp to tip. I'm obsessed, I can't stop testing each one of their products and fall in love every time. Particular favourites include the hot pink shampoo and conditioner which gift my typically neglected hair much needed volume, bounce and moisture, while smelling incredible, as well as the avocado hair mask thing, again beautifully fresh smell rather than super sweet floral scent that you usually get with products aimed at ladies. I can't recommend them enough. They really should sponsor me considering how much I rave about them. They also make considerable efforts to minimise waste, using recycled/recyclable materials where possible and ensuring all products are 100% vegan and cruelty free. So, so happy to have discovered them. THANK YOU UMBERTO GIANNINI