I have to conclude that wonderful people work at Wildling Shoes. And therefore, theirs must be a fantastic company. Every product (that I've held in my hands and feet so far), before any other thing, tells precisely this story. Then, besides the products, their institutional communication also tells - inevitably and adequately - the same story. [What follows is not for any publishing] What is said above remains the review's most important aspect. So far so good. But... I'd like to have more plainness on the shoe size's definition and communication. (Yes, I am the one insisting on the Facebook Group Community and Reddit... But, on Reddit and publicly, I will always defend Wildling Shoes!). You must know better than me what makes a customer hesitate and worry. Why don't offer a set of plain, objective information? It may be simpler to give an insight into the shoe's inner dimensions and let everyone choose on its own extra free space ahead to the toes, socks' thickness, shoe's comfort with respect to use context, etc. Is it Impossible to provide the shoe's exact inner dimensions? Then the insole's length and width, and other little advice, if any, will be an optimal starting point. Don't shoe lasts and handcraft techniques allow you to know exactly the final shoe's dimensions? Let the customers know the error margin too (It will be a very few mm only). A table of customers' preferences about extra free spaces VS use scenarios may be collected and shown too, as a suggestion for the less aware customers. (For example, for winter hiking shoes, with thick socks and 4mm extra insole, the customers prefer to have "not less than" 18mm of extra space to add to their foot length, and so on.) The whole guideline will just be then: 1. measure your feet (up to mm accuracy), 2. choose extra space (from a safety minimum to a maximum corresponding to a variety of scenarios depending on the season, socks, use context, personal taste, etc.) 3. select your preferred size in mm, lengthwise and widthwise (if a size exists; for a very wide foot, for example, it may not exist) No "usual sizes" nor "conventional shoes" should be mentioned. They are enormously messy concepts! (I won't fill this kind of data in this form.) After just a few months of wearing barefoot shoes only, my old shoes don't fit any more. I do not have a "usual size" any more! Two scenarios for a hint about best practice. [A] Within Wildling Shoes I made four orders, each one of them containing just one model of shoes, even if I knew from the beginning which models I was going to purchase. Why did I do it? Because all shoe sizing guidelines were very unclear and I had to verify, one model at a time, if my hypotheses on chosen size were correct. [B] Within Freet Barefoot I made the very first order buying two models at once! Please, have a look at the "Sizing & Fitting" tab on the page https://freetbarefoot.com/eu/product/freet-ibex/ There are no well-defined shoe inner dimensions but the insole's dimensions are clear and objective information. The error margin is mentioned lengthwise and widthwise, within a few mm. The communication is crystal clear and the customer can make a decision on its own responsibility.