Certainly not the my first purchase - I have a tea caddy of Yorkshire Tea bags - and not my last with WYC, which is current my joint go-to photographic shop. The latest purchase was classed as 'ugly' but I think was (given its age) a good contender for 'average'. This is typical of WYC; in my experience their descriptions err on the pessimistic side which means that there's often a welcome surprise in addition to the tea bag, personalised card. Buying from them is like being invited to a party where you are made to feel welcome by people that take photography seriously but not themselves (just look around the website!) However, one thing that I seem to be at odds with in regards to others that has left reviews is customer communications. My experience is that many of my email queries and telephone calls have gone unanswered. On one of the few occasions I managed to get through by 'phone I received inaccurate info. This was later resolved with an email later and all ended well. But the next order (the subject of this review) was ordered on 10 April and I specifically asked for a delivery between 17 and 19 April. It was despatched to arrive on the 16 when no one was available to receive it. Luckily I managed to reschedule this delivery with the courier, but it was an unnecessary concern when you are hundreds of miles from home. In the great scheme of things unanswered emails and phone calls and a case of inaccurate info and a wrong delivery date are not major things - no one died. Front of house selling and advising customers face-to-face is what WYC do and they do it very well. But as anyone in marketing will tell you it's the little things that make the difference and back of house is important in growing and keeping customers as well.