I used Yell.com to list my business and was contacted by them. Here's my honest review. PROS: free business listings and a free scanning tool to assess the reputation level of your business across the internet. Friendly staff on the phone. CONS: I was quoted just under £40 a month to optimise my reputation on the above scanner with a yell.com premium listing. First of all the scan results I was quoted (98% error rate) were different to the scan results I got myself (72% error rate). Secondly, £40 a month is £480 a year and for a sole trader starting out that's pretty brutal. I also know that much of the work suggested to me that would be included in the service are things I can do myself (I've already got my error rate down to 52% since I spoke to Yell.com by taking these steps myself). These latest scan results are also inaccurate because I know for a fact that my business is listed on certain directories that are showing up as unlisted on the Yell.com scanner. So I expect my error rate should be around 40% now, and all done by myself without having to pay £480 a year. I think Yell.com is one of many similar services out there in a competitive market. And I also think that the kind of money they're asking is unrealistically high for sole traders like me. Fees that high don't encourage small business in my view and I've since been quoted £199 by a competitor for what seems to be an even better service. Yell.com also tried to have this review removed on another review site, claiming that it was not genuine. I'm pretty disgusted by that tactic and as a result I definitely won't be buying advertising with them in the future. Anyone can check their extrotionate fees to verify that my review is honest.