Beware: Yell.com charges 40% of your Google Adwords budget for management fees. You don't find this out until you've signed the contract. The sales manager asked me how much I was willing to spend on Adwords every month, I gave him a modest amount of £300 but what he didn't tell me was that after 20% VAT was added, 40% was going toward admin. For a £360 monthly cost to me, only £180 was going toward my pay per click campaign.
Thanks to their e-contract system I didn't have the chance to read the T&C's above the box where I was to sign. With his laptop on his lap, it was a bit awkward to read everything before scribbling my name in the box. There were no T&C’s on this A4 paged contract anyway, the relevant T&C’s that I SHOULD’VE seen were stipulated on a public Yell.com web page for everyone to see, yet it was never referred to during our meeting with the sales person.
I couldn’t understand why I was paying so much for so few clicks, and when I eventually found out, it was too late to cancel because companies don't have a 14-day money back guarantee.
Another thing about the skills at Yell.com: I told them to be specific to my area (7 mile radius maximum) and to use certain keywords that are specific to my service. They went wild with my budget and advertised nationwide AND they used ridiculous keywords that were totally irrelevant to my service offering. I asked them to edit the advertising campaign so many times and in the six months I was forced to pay them, they only managed to edit my listings 3 times. After so many reasons for me to leave, I stopped paying them but they threatened to black-list my company.
I phoned lawyers to discuss this and all they said is that I don't have any rights. I signed the contract for 6 months and no matter how Yell advertises my campaigns, I cannot pull out of the contract.
There are so many suckers out there like me, and I’m grateful that it was only a 6 month contract and at most £360 per month. I feel so sorry for those who took out larger contracts.
Last year when I first posted this review Yell.com was crawling with negative feedback from their customers, yet this year they’re up to 70% positive rates. Something is very suspicious. Where have all those negative google reviews gone?
5 years ago
Yell.com has a
1.2
average rating
from
556
reviews
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