As parents, we were really impressed with Joel's service when he helped our son navigate his way through the overwhelming university application process. His organized and directed approach to the process was very effective through personality testing, Discovery sessions, the application and advice on essay writing, he helped my son present the strongest possible application he could. He also shared specific strategies on effectively communicating accomplishments and how to represent those specific strengths and attributes as strongly as possible to allow the essence of the applicant's character and personality to really shine through. All I can say is after the first conversation with Joel we had a huge sigh of relief. His knowledge is current and relevant. He demystified the process and it was a true pleasure dealing with such a professional. I highly recommend Joel service to any applicant on their journey through the university application process.