I like very much all of the ZenMed products. I do wish they were more affordable. They are expensive. I wish the ZenMed company would put together a package in which the customers could help design. Three favorite products, for instance, for the price of one if the customer signs up for a monthly or every two or three months automated delivery. This way the company would help more people and in return gain more customers. If the good you are doing is based all in greed then the company will eventually fall apart. I see that a lot. Customers want a fair price for a product. They may pay through the nose in the beginning, but after a while, the customer will find another company with a similar product for a better price. To keep customers -- be fair with a great product. Offer more options. I co-manage a medical practice, and within it we see patients who do not have health insurance, for example. So, what do we do to help them? We meet them half way and figure out what they need, how can we help them and what they can do to reimburse our efforts as well. No one can play the greed game and succeed for too long. Greed is not sustainable in the long run. We recognize we must stay afloat and make a profit in order to pay overhead, etc. So, the lesson is this. Sell quality products and service at a fair sustainable price for both the business and the customer. Of course, if your customers are simply the wealthy or the customer who just occasionally uses ZenMed, then that is not sustainable for the other customers, and those you will eventually lose. The truly wealthy, may not stick with your product if they find something else in a prettier package or they simply forget and fail to reorder. Quality is reflected not only in the quality of the product, but in the quality of the service and the way a company does business. Most all of the representatives at ZenMed have treated me with respect -- one did not. It was in one order before the previous one. She was in a hurry and seemed to not care about my order. I asked would it not be more economical to order two instead of one -- and she cut me off saying: "I already processed your order." That felt really weird to me -- I've been ordering products from your company for at least a year now -- if not longer. Check your records. It is a good product -- somewhat overpriced. Zinc oxide is an inexpensive ingredient and highly effective in sun protection.