When I was younger I remember when Zero came out, I was around 8 years old at the time, and being right in the 90s skateboarding was huge and everyone I knew, myself included of course, were riding everywhere on them, tricks or no tricks. Since they've existed they've always had and maintained a certain quality that a lot of companies miss. Personally I've never had any issues with any of my boards from them. Friends of mine that had Zero boards, and used them heavily, had always gotten more use than expected, and for sure mine have always lasted very long. Solid balance, good feel, nice weight distribution, as always a great product that's not overly priced.