The Disneyland world of property estimate/values as produced by Zoopla/Hometrack (Zoopla Property Group -ZPG) using their AVM algorithm fed with ‘harvested’ Data which they openly admit can be ‘incomplete and inaccurate’ - obviously begs the question as to how they can publish such rubbish into the public domain in the first place on the basis of that admission. Companies who use Data, of any description, for marketing purposes, or any other purpose for that matter, have a duty and responsibility to process it correctly and responsibly. it is blatantly clear that Zoopla are under the impression they are exempt from this ethic. The growing momentum of criticism, frustration and anger towards this company is becoming widespread throughout the UK - homeowners, who are the ones who actually know what their home is worth, are suddenly finding out overnight that the value of their home has been publicly ‘decimated’ in value by thousands of pounds, not just small sums but large sums ranging from tens of thousands into hundreds of thousands by a company which has absolutely no knowledge about your home other than the Data which, as per their admission, maybe ‘incomplete or inaccurate’. The impact this is having on the lives of ordinary everyday people, whose homes are their biggest financial asset is a serious matter that cannot be ignored since the AVM algorithm estimate/value produced by the Zoopla/Hometrack methodology, is as farcical as it maybe, is what 85% of the banking and financial institutions use as a ‘reliable source’ to assess and make critical decisions which affect the future planning of everyone with regard to mortgages, re-mortgages, secured bank loans etc. Either, Zoopla are purposefully manipulating the market in order to get homeowners to have their properties ‘independently’ valued which would create revenue to the valuer and commission to Zoopla, or that their action is one of complete incompetence and arrogance at not having the ability to understand that they have serious in-house problems in that their AVM algorithm clearly does not work and their communication skills, or lack of, in responding too and resolving the obvious is beyond contempt.