Admiral Reviews

Name: Admiral
Rating: 2.59

2.6 Rating 1,668 Reviews

39 %

of reviewers recommend Admiral

Company Reviews

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Metrics

2.6

Based on 1,668 reviews

Shipping & Delivery
Delivery Methods	Own Driver
Customer Service
Communication Channels	Telephone, Email, Live Chat
Queries Resolved In	Over A Week
Customer Service	1.3 out of 5

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Admiral 5 star review on 20th April 2025

Anonymous

Anonymous // 01/01/2019

Sort by: Most Recent Most Recent Highest Rated Filter: None None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“My daughter took out insurance with Admiral in August 2017. She had just passed her test and went for an insurance policy which involved a telematics “black box” being installed in her car as this kept the cost down. One of the stated benefits of this was that it would help clarify fault claims in the event of accidents. The box was fitted incorrectly by Admiral initially - a fault they only picked up after several weeks although it was put right eventually. In June 2018 they kept calling her about an accident that had been reported to them by a Direct Line customer who had indicated my daughter’s car as having caused the accident. In fact, the car was not driven on the day in question, a fact she verified by sending in a statement from her boss, who was on a 48-hour shift with her at a residential facility for children, making clear that she did not leave the premises on the day the accident was said to have taken place. She also asked them - on many occasions - to check the telematics data which would have proved her non-involvement but they kept on refusing on the (bizarre) grounds of “data protection”. They did not accept her employer’s evidence as proof, an independent inspection proved - according to them - “inconclusive” and they would not check the telematics data. Consequently, the case remained open with no evidence that Admiral were doing anything to resolve it despite repeated requests. I had paid for the insurance on my credit card initially and, when checking my statement, was shocked to discover Admiral had taken nearly £2500 out of my account without asking either my permission or my daughter’s, or even alerting us to their intention to do so. They admitted this was an “error” and refunded the money but told my daughter she would have to pay this sum up front to renew her insurance as they wanted a large deposit against the claim being settled against her. She did not have such a sum and she needed a car for her job. Because of the outstanding claim no one would insure her either at all or only for a huge sum so she had to take out a series of one-month temporary policies costing on average £200 a month while battling with Admiral to sort this out. EIGHT MONTHS later, after her latest complaint (and having paid about £2000 in temp insurance) the complaints guy from Admiral called and asked why no one had checked the telematics data. WHY INDEED? He did so and within a couple of minutes confirmed that the car had been stationary throughout the period this accident was meant to have occurred and said they would remove the unresolved claim from their data. She took out a policy with RAC but after a couple of weeks they cancelled it because they had received data from Admiral still showing this outstanding claim they said they had removed. Because of the policy cancellation (and despite Admiral contacting them to confirm their error) they quoted her a much higher price to start a new policy. She went elsewhere - and exactly the same thing happened because of Admiral’s failure to remove the data in a timely fashion. Following the unequivocal evidence provided by the telematics data that she had no involvement in this supposed incident they sent her a cheque for £300 and said the matter was closed - no negotiation, no offer to discuss the matter, just washed their hands. Being about 15% of the amount she was forced to pay for temporary insurance because of their appalling service, and taking into account their unauthorised raid on my credit card to the tune of a few thousand pounds, this was paltry enough. To add insult to injury they have refused to offer even an apology for the wrong information being given to other insurers let alone any compensation. My daughter now works for a charity located in the depths of the countryside with no public transport links and is totally dependent on her car for work. Due to Admiral’s negligence she was left stranded there without insurance after the new insurer cancelled with immediate effect - not once but twice. All attempts to sort out the dubious claim against her and all subsequent matters have been met by Admiral with disinterest, inaction, incompetence and evasion. This is truly shocking behaviour by a company which clearly cares nothing for the plight of its customers. My advice - avoid the hassle, stress and expense and go elsewhere.”

Helpful Report

Posted 5 years ago

“Anybody considering taking out an insurance policy with Admiral please reconsider urgently! An insurance policy of £113 just increased by a staggering 45% to £164!!! Non existent, lazy customer service!!!”

Helpful Report

Posted 5 years ago

“Quick and Easily. Great Service.”

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Posted 5 years ago

“Terrible customer service. They charge £18 for phone call to cancel super expensive car insurance. Sales team tricks you to speak with them for 30min.”

Helpful Report

Posted 5 years ago

“Overall experience with Admiral was fantastic.”

Helpful Report

Posted 5 years ago

“After being a loyal and long term customer, I was very disappointed as just after renewal they have decided to charge me double on top of my policy price for changes and forced me to cancel my contract that way - £60 fee paid for cancellation as well, even if it wasn’t my fault. Very disappointed! Would never recommend them to anyone”

Helpful Report

Posted 5 years ago

“Cheap 1st year then leave and look around Oh and difficult to cancel policy I would not reinsure with them ever”

Helpful Report

Posted 5 years ago

“First time I have had to make a claim on my vehicle insurance after over 40 years driving and 40 years of paying over insurance premiums. Despite other driver admitting full liability Admiral have been an absolute nightmare to deal with, 3 weeks later and I am no nearer getting back on the road than the day I reported the incident! Avoid at all costs, even if a better company is more expensive.”

Helpful Report

Posted 5 years ago

“What a joke! First time in my life I've needed to claim and Admiral use some spurious firm called Claims handling direct to deny a perfectly correct justifiable claim using the excuse "it wasn't stormy enough" despicable just despicable. Ombudsmen here we come and if I find evidence of illegality the police.”

Helpful Report

Posted 5 years ago

“I think Elephant a division of Admril headquarted in the UK lures their victims in then sits on them with increases and potentially crushes them without regards for keeping a loyal customer. They can be thick skinned too in my opinion when it comes to the customer's needs.”

Helpful Report

Posted 5 years ago

“Shocking service. Got my Daughters renewal £782.59, rang to cancel as it was only £535.07 if I did it via a price comparison site same insurance same company! Guy told me he would match it kept on the phone 20 mines then called me back for 33 minutes then the system crashed, shocking service. All that wasted time for no benefit and very nearly charged £250 more.”

Helpful Report

Posted 5 years ago

“good price to begin with and then ripped me off because my wifes number of years driving was out by one year. charged me extra for her driving only 9 years instead of 10 years then whacked an admin fee on top, obviously cant get enough money from you! Make sure you get your information right on your quote if your going with these.”

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Posted 5 years ago

“Very goodi”

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Posted 5 years ago

“Avoid at all costs. Same experience on both motor and home insurance: ridiculously inflated 'cancellation fee' (as well as fees for just about any kind of amendment/ alteration you may wish to make to your policy mid-term, all bearing no resemblance to the reasonable cost of doing so). Also: for the most part you can't manage policies sold online via their website. You have to call. And wait and wait and wait and wait...”

Helpful Report

Posted 5 years ago

“Bought admiral insurance online via go compare and in the quote asked for no claims protection to be protected which was part of the price. Then called admiral with the reference quote we got with the NCB protected but the Admiral agent didn’t include this on the insurance and was left that way in the renewal last year. Only found out after a claim had taken 20+ years back to 3 and after telephone calls to argue this Admiral were not interested and said it’s not there fault!! I told them it’s not mine because we had the price quote included with the NCB protected and therefore expect it to be on the insurance! I even have the go compare quote in 2017 showing we had selected this. So now going through the complaints department ... so no I would not Recommend this lot as they can’t fulfill you’re paid quote yet if it was the other way around and you had given wrong details the insurance would be void. Avoid !”

Helpful Report

Posted 5 years ago

“The company rep was very good explaining the insurance policy and why I couldn’t have the one I first choose And easy to understand and explained every thing clearly and even rang back.”

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Posted 5 years ago

“Admiral refused me pay for my non-fault claim but paid from my policy to driver found at 100% fault. I was found not at fault of accident after 2 years of investigating 30 sec video clearly showing how the accident happened. For over a year I was driving damaged car which later failed MOT. Admiral refused to repair my car both before and after it failed MOT. At the same time Admiral paid £4,250 from my policy for car rental to the driver which was found at 100% fault.”

Helpful Report

Posted 5 years ago

“Great experience for the previous year but unfortunately could not provide a cheap enough quote this year”

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Posted 5 years ago

“Appalling service dont use I have been waiting for them to successfully send dashcam footage to a third party insurance for two months with them constantly lying giving wrong information and numerous excuses of IT issues as to why they haven't sent the footage correctly in almost two months. This is delaying not only an admittance of liability by the third party and also delay injury claims due to the incompetence of my own insurance. As soon as this is resolved I shall be cancelling my insurance with admiral and going elsewhere.”

Helpful Report

Posted 5 years ago

“Perfect service will buy again”

Helpful Report

Posted 5 years ago

Admiral is rated 2.6 based on 1,668 reviews