“Brownies were very squashed and tasted dry and overly sweet. There was no chocolate squidgyness you expect with a quality brownie. I've had better from tescos. Packaging was lovely though.”
“I was expecting better quality brownies for the name, the price and all the hype. I tried the original and it was very dry and needs to be consumed with tea. I am glad I tried them as I was curious and a keen baker myself, but with only 17% chocolate in the ingredients and even less in their other ranges, I will be baking my own next time.
This is the second apprentice bakery business I’ve been disappointed with…”
“I’ve been so looking forward to trying these cakes, but was totally underwhelmed with the taste and quality yesterday and, in my honest opinion, the cost is simply not justified. We bought five pieces for £10 from the new Cardiff Bay shop and they were dry, stale tasting and one piece was significantly smaller than the rest. Sadly, the product doesn’t live up to the marketing hype ☹️ 👎🏼”
“I brought a sample box online and I am left very disappointed. All products have been stale and do not taste amazing! I was so looking forward to these and I am so glad I didn't start a subscription! The caramel slice even had what I assume to be baking parchment inside! This is not acceptable! I will not be purchasing again and wasting my money on inedable products! I'll stick to making my own brownies which are much better than! Maybe I should start my own brownie making business if this is what 'good' quality brownies are? I'd make a fortune!”
“Ridiculously rich? More like ridiculously dry and ridiculously expensive! Had high hopes for the cakes here and even after paying £3 for a (small) slice of brownie I was hoping the taste would be worth the price. It wasn’t. Firstly, it cannot be freshly baked as there was a month plus expiry date on it, secondly it tasted dry and stale like it had been made weeks ago and thirdly it was meant to be a creme brûlée brownie but it didn’t taste anything remotely like creme brûlée. Really disappointed in this place, like ridiculously disappointed…”
“The coffee shop in llandudno it's the wrong place. The paddling pool suppose to be for a low cost day out with the kids to grab a ice cream or chips or..but if you willing to pay £4 for hot chocolate that's your choice so if you heading this summer to llandudno for the paddling pool make sure you take picnic bags with you full of foods and drinks otherwise is going to cost you a arm and leg for so called rich by alana. From the miserable staff till you get your coffe and it's cold in the end and even the cake nothing special about it you can get it from any back freezer in any supermarket and if you fancy a milkshake you will be better off in Macdonald's at least you not going to pay £7. And don't bother leave a bad comment on her Facebook page because it will get deleted and you will be blocked so do not take her Facebook good comment as a reference”
“Very disappointing. The squares were rather small for £2.50 each, but I wouldn't have minded to pay that much if the product had been top quality. Unfortunately, it wasn't. Dry and flavourless (cheap ingredients, especially the chocolate?) and there was no real difference in flavour/texture between the different types. Not much love or thought went into them.”
“So disappointed. Was expecting such good things but the cakes were dry and disappointing. No idea which cake was which. One was totally squashed. Packaging was lovely but everything else was a big let down.”
“Ordered the new kinderella celebration cake for my girlfriends birthday , arrived quickly and tastes absolutely amazing will definitely be ordering again!”
“I so wanted to like these, I loved the story behind the brand and the photos looked delicious and the brownies looked moist but in reality they were so dry and I’ve honestly got the sweetest tooth but I felt like I was eating a cake full of sugar. So sorry maybe they are nicer in the shop and fresh but it’s definitely a no for postal delivery, especially given the price.”
“Hi had a box of these ever so deeeelishous cakes for Mother’s Day from my lovely daughter and husband they were beautifully presented.. individually wrapped and so delicious. Hoping to get through them this week lol 😂. Fantastic I watched you achieve great heights on dragons den Alana! Well done you!”
“I ordered a mixed box of brownies and they were inedible. They were dry and tasteless. They also weren’t labelled and we had no ideas which ones were which, although it didn’t matter as none of them had flavour anyway.”
“Given to me by my sister this Christmas (2020). She knows I have a dreadfully sweet tooth. A great big con.
A nice box of assorted bars, all looked very good but on tasting they are dreadful, certainly there is no home-made flavour about them. Tasteless, it's hard to distinguish between any of the flavours, the biscuit base, the filling, the topping, the chocolate, it all merges into one chewy messy flavour that is a waste of time eating.
I'm not surprised to see that Lord Sugar got his money out as soon as he could, I wouldn't want to be associated with failure either. Neither does she put a sell by date on the individual cellophane packets, just the box, they could have been made years ago.”
“Christmas gift 2020, looked great, tasted disgusting! Stale, hard, tasteless ! Handmade but full of E’s and Emulsifiers and palm oil. Total Rip Off sadly. Better off with supermarket cakes! Poor show”
“These are the worse chocolate brownies I have ever tasted. I bought two boxes for Christmas gifts. As soon as they arrived I was doubtful by the sheer weight of the boxes... so heavy. I bought the Creme Brulee. Such a disappointment! Really dense texture and so sickly. Couldn't even finish one and fear the rest will be for the birds. Wish I had stayed with Gower Cottage!
Just awful... Sorry 😣”
“Had high hopes as the pictures look amazing but on opening the box there was a tear in the wrapper of one of the millionaires shortbread. The brownies were all rock hard and tasteless. I was glad I didn’t pay full price. All appeared to be different sizes. Overall disappointed which is a shame as was very excited to purchase.”
