Sports Direct Reviews

Name: Sports Direct
Rating: 3.72

3.7 Rating 746,504 Reviews

100 %

of reviewers recommend Sports Direct

3.7

Based on 746,504 reviews

Shipping & Delivery
Delivery Methods	Courier
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 70%
Accurate And Undamaged Orders	Greater than 89%
Customer Service
Communication Channels	Email, Telephone, Live Chat
Queries Resolved In	Under An Hour
Customer Service	3.6 out of 5
Returns & Refunds
Refunds Process	Difficult
Returns Process	Could Be Better

About Sports Direct:

16-18 Ludgate Hill
EC4M 7DR
London

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Sports Direct 5 star review on 25th January 2026

557

Anonymous

Anonymous // 01/01/2019

Sort by: Most Recent Most Recent Highest Rated Filter: None None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“Is very good shoes, way comfortable. Good for day usage and for sports.”

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Posted 5 years ago

“An experienced specialist who oversees investigations and offers organized guidance with strong solutions.”

Sports Direct 1 star review on 28th March 2026

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Posted 5 days ago

“Thanks to their efficiency and professionalism, my withdrawal issue was resolved successfully. I appreciated the honesty and clarity in their communication. They handled everything with care and focus, providing reassurance along the way, and their dedication truly made a difference.”

Sports Direct 1 star review on 24th March 2026

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Posted 1 week ago

“Never had a problem with sports direct apart from the staff can sometimes be difficult to track down no my complaint is about a customer. She was in the shop with 2 young children and they were on scooters charging around between racks of clothes etc their parent/guardian was totally unaware of what they were doing and I was very concerned that they might drive into me. Not one member of staff said anything. I don't think it right to be dodging young kids while shopping. This was yesterday Sunday 22nd March.”

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Posted 1 week ago

“I’m grateful for how professionally and urgently they handled my complaint. The full refund I received last week was a huge relief, and their accountability throughout the process was commendable.”

Sports Direct 1 star review on 22nd March 2026

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Posted 1 week ago

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Posted 1 week ago

“Excellent service from start to finish. I was consistently kept informed about every update, and everything was handled accurately and delivered promptly.”

Sports Direct 5 star review on 22nd March 2026

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Posted 1 week ago

“Excellent service from start to finish. I was consistently kept informed about every update, and everything was handled accurately and delivered promptly.”

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Posted 1 week ago

“I went through a very challenging situation that left me feeling frustrated and unsure of where to turn. After trying a few options without success, I started searching online for a team that truly understood what they were doing. That’s when I came across ERF. From the moment I reached out, their response was quick and professional. They took the time to understand my situation in detail and explained the process clearly so I knew exactly what to expect. Their calm and confident approach immediately made me feel like I was in the right hands. What stood out the most was their commitment to keeping me informed and making sure I felt comfortable throughout the entire process. It’s rare to find a team that combines professionalism, patience, and genuine care the way they do.”

Sports Direct 1 star review on 21st March 2026

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Posted 1 week ago

“Great price but delivery time are ridiculous, been sat with courier for 3 days, £9.99 for delivery so not exactly cheap either.”

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Posted 1 week ago

“Cancel policy is garbage. I had to chat with some Random person named senzo. I purchased a pair of golf shoes. It cost me $79.99. They didn’t not send me a price for customs until a week later saying I owe another $25 for shipping it. I asked to cancel but he said there is nothing he can do and that he’s ending the chat. Terrible customer service. Don’t buy from them. Trust me”

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Posted 2 weeks ago

“I had a wonderful experience with this company and remain very thankful for the commitment they showed while assisting me.”

Sports Direct 1 star review on 18th March 2026

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Posted 2 weeks ago

“I had a wonderful experience with this company and remain very thankful for the commitment they showed while assisting me.”

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Posted 2 weeks ago

“Don't know what Sports Direct are playing at. Now selling fake stuff?! I just received a Pretty Green bucket hat and it's not even by Pretty Green but by a cheap brand called Beech field with a cheap printed Pretty Green logo. Ok I got it for £5 (originally £39.99) but online it clearly saying it's Liam Gallagher's Pretty Green. I've often had a gripe with Sports Direct for the fact they charge you for delivering to their own store but selling moody gear now just tops it off. I'm done with them.”

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Posted 2 weeks ago

“I had a wonderful experience with this company and remain very thankful for the commitment they showed while assisting me.”

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Posted 3 weeks ago

“I had a wonderful experience with this company and remain very thankful for the commitment they showed while assisting me.”

Sports Direct 1 star review on 12th March 2026

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Posted 3 weeks ago

“It was a great experience working with this company, and I’m truly grateful for the effort they put into achieving such a great result for me.”

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Posted 3 weeks ago

“I have never come across any business which has very unfriendly customer service like sports direct. You want to buy something online, no matter how much you spend they charge £4.99. Even if you chose the option collect from store they still charge you the same which is very bizarre! Then if you want to return the product YOU CANNOT TAKE IT BACK TO THE STORE! You have to pay again £4.99 to return it online and God knows if they actually do it in 14 days. Let’s say one of the product you bought was £20 worth for delivery and return cost you already £10. I will never buy anything online with them.”

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Posted 4 weeks ago

“I ordered a gift from Sports Direct online based on the product description and photographs, having already seen the item in store. What arrived was an old, superseded version with materially different design and colour features. It was not the product that was advertised. Customer service refused a refund or exchange, relying on small-print terms stating that “style may vary.” In practice, this means you cannot rely on receiving the item shown on their website, and they take no responsibility when the product supplied is materially different from what you ordered. If you expect to receive the product that is advertised, do not order from Sports Direct online.”

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Posted 1 month ago

“Very poor service you pay £9.99 for next day delivery but it comes 3 days later this is not the first time its happened get your act together instead of taking people money for a service you can't honour”

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Posted 1 month ago

“Ordered a gift online based on the photos, an video and description shown. The item sent was an older stock design, materially different in colour and appearance from what was advertised. Customer service hid behind their “styles may vary” T&Cs and refused to resolve it. Stores are stocked with the updated version shown online, but they won’t exchange online purchases. Very disappointing. If you are expecting to receive what is advertised and clearly pictured on the website, think twice before ordering online from Sports Direct”

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Posted 1 month ago

Sports Direct is rated 3.7 based on 746,504 reviews