Sports Direct Reviews

Name: Sports Direct
Rating: 3.72

3.7 Rating 746,357 Reviews

100 %

of reviewers recommend Sports Direct

3.7

Based on 746,357 reviews

Shipping & Delivery
Delivery Methods	Courier
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 70%
Accurate And Undamaged Orders	Greater than 89%
Customer Service
Communication Channels	Email, Telephone, Live Chat
Queries Resolved In	Under An Hour
Customer Service	3.6 out of 5
Returns & Refunds
Refunds Process	Difficult
Returns Process	Could Be Better

About Sports Direct:

16-18 Ludgate Hill
EC4M 7DR
London

Visit Website

Write Your review

Tell us how Sports Direct made you happy

Minimum 10 characters

Would you like to add a photos or videos?

Strengthen your review by uploading photos & videos.

Drag files here or browse

(Supported files: jpg, png, mpeg, ogg, mp4 & webm)

What's your name?

Leave this blank if you'd like to publish your review anonymously.

(Optional)

What's your email?

We need your email address to verify that your review is genuine

Please note that we may share your email with the company to verify your order.

Sports Direct 1 star review on 5th February 2025

John

Sports Direct 1 star review on 9th December 2024

Kate

Sports Direct 2 star review on 6th December 2024

Hilary Price

Sports Direct 4 star review on 26th November 2024

Maron Kelly

530

Anonymous

Anonymous // 01/01/2019

Sort by: Most Recent Most Recent Highest Rated Filter: None None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“Is very good shoes, way comfortable. Good for day usage and for sports.”

Helpful Report

Posted 4 years ago

“ordered 3 wardrobe sets 2 beds and 2 dressing tables. all was supposed to be delivered no later than 4th feb. i recieved a delivery with 2 boxes from 2 wardrobe sets and 1 from 1 bed. still waitng on the rest no one knows what they are doing. then they tell me they dont know whats going on and they will pick up the 3 boxes and then refund me. i have been dealing with ordering from them since begining of january for these items. i had planned on decorating my kids bedroom over the half term holiday, i had given myself plenty of time and now it seems i will need to continue my search for wardrobes as this company is just taking money for things they do not have in stock.”

Helpful Report

Posted 8 hours ago

“They divided my delivery .one of the parcels has lost. I sent few emails and nothing. Looks like they stole my money”

Helpful Report

Posted 2 days ago

“Sports Direct. What a con. I ordered an item from them mid-January which took a week to arrive. It was then incorrectly sized and faulty so I said I would return it. They insisted to do this I must pay return postage even though the item was faulty. In the end nothing else for it but to do that. Before I was able to print a returns label online I had to pay for it. Posted the parcel and was then told they couldn’t make a refund onto my card. After a great deal of insistence they should be able to do that they did eventually refund part onto my card but then insisted the remainder had to be by way of an e-voucher which as I repeatedly pointed out to them would be useless to me as I would never use them again after the appalling customer services I had to deal with. Having had to accept an e-voucher they then came back and said if I had reported and returned the item within 28 days they could have refunded onto my card. The item was returned about ten days after receiving it and would have been returned sooner had I not been away when it actually arrived as it had taken so long to come. What an appallingly uncompromising company and no way will I ever shop there again.”

Helpful Report

Posted 1 week ago

“Cheap cost, quick delivery and a good quality product”

Helpful Report

Posted 1 week ago

“What a despicable company to deal with. We bought a pair of trainers, tried them on then sent them back. Brilliant white trainers that if they had been worn in the middle of winter (like they are suggesting and not going to refund the money) they would not be still brilliant white. They are saying we wore them. They were a Christmas gift, which unfortunately did not fit. A new, larger pair were bought on Christmas Day of exactly the same pair of trainers. Clearly a gift, clearly did not fit and we just wanted a refund. They have refused to engage with us and in short just tell us to sod off or take them to court. I will never be shopping with them again and would warn everyone else against it too. Fine if everything goes right, but twice the price if things do not go right. Photos attached show the worn pair and the alleged worn pair. I am raging with their dismissive attitude.”

Helpful Report

Posted 2 weeks ago

““Florence was amazing during my recovery. Her support and compassion made the process so much easier, and her positivity kept me motivated every step of the way. I’m so grateful for her help! Contact her if you need help Email: florenceraphael330 (@)____gmail_____com”

Helpful Report

Posted 3 weeks ago

“Nunca me llegó los paquetes que compré”

Helpful Report

Posted 3 weeks ago

“Very slow to say my order is ready for pickup . Not received an email update in over 24 hours .”

Helpful Report

Posted 3 weeks ago

““After being scammed by a broker, I felt helpless and frustrated until I found Supreme Asset7. Their team was professional, supportive, and handled my case with expertise. They walked me through every step and successfully helped me recover my lost funds. I’m beyond grateful for their assistance and dedication. If you’re in the same situation, don’t hesitate to contact them—they truly deliver results! 📧 𝐄𝐦𝐚𝐢𝐥: 𝐬𝐮𝐩𝐫𝐞𝐦𝐞𝐚𝐬𝐬𝐞𝐭𝟕 @𝐠𝐦𝐚𝐢𝐥 .𝐜𝐨𝐦 𝐎𝐫 📲 𝐖𝐡𝐚𝐭𝐬𝐀𝐩𝐩: +𝟒𝟒 𝟕𝟑-𝟖𝟖-𝟔𝟗-𝟕𝟗-𝟓𝟖 They are a trustworthy and reliable solution for victims of scams!””

Helpful Report

Posted 3 weeks ago

“I had a fantastic experience working with Benito Gabriel and his team. They were professional, diligent, and extremely knowledgeable in helping me recover all the money I lost to a scam platform. From start to finish, they kept me informed and reassured throughout the process. I highly recommend their services to anyone who finds themselves in a similar situation—Benito and his team truly deliver results! 𝐄𝐦𝐚𝐢𝐥..𝐁𝐞𝐧𝐢𝐭𝐨𝐠𝐚𝐛𝐫𝐢𝐞𝐥𝟒𝟒𝟗@𝐠𝐦𝐚𝐢𝐥.𝐜𝐨𝐦 𝐖𝐡𝐚𝐭𝐬𝐀𝐩𝐩 —- +𝟏 (𝟓𝟎𝟓) 𝟒𝟎𝟐-𝟎𝟕𝟏𝟒”

Helpful Report

Posted 1 month ago

“VERY POOR ONLINE RETURN AND CUSTOMER SERVICES POLICY- FIX UP”

Helpful Report

Posted 1 month ago

“Incredible Support After falling victim to an online scam, I didn’t know where to turn. Benito Gabriel and his team were incredibly reassuring, working tirelessly to recover my money. They showed genuine care throughout the process, and their expertise really made a difference. I’m relieved and thankful for their help. 𝐄𝐦𝐚𝐢𝐥 —𝐁𝐞𝐧𝐢𝐭𝐨𝐠𝐚𝐛𝐫𝐢𝐞𝐥𝟒𝟒𝟗@𝐠𝐦𝐚𝐢𝐥.𝐜𝐨𝐦 𝐖𝐡𝐚𝐭𝐬𝐀𝐩𝐩 —- +𝟏 (𝟓𝟎𝟓) 𝟒𝟎𝟐-𝟎𝟕𝟏𝟒”

Helpful Report

Posted 1 month ago

“I lost my Bitcoin investment to a scam platform and thought it was gone forever. Thankfully, Supreme Assets Recovery Agency stepped in and helped me recover my funds. Their team was professional, reliable, and kept me updated throughout the process. If you’ve been scammed, don’t hesitate to contact them. Reach out via 𝘌𝘮𝘢𝘪𝘭: 𝘴𝘶𝘱𝘳𝘦𝘮𝘦𝘢𝘴𝘴𝘦𝘵𝟕 @ 𝘨𝘮𝘢𝘪𝘭 .𝘤𝘰𝘮 𝐖𝐡𝐚𝐭𝐬𝐀𝐩𝐩: +𝟒𝟒 𝟕𝟑-𝟖𝟖-𝟔𝟗-𝟕𝟗-𝟓𝟖. Highly recommended!”

Helpful Report

Posted 1 month ago

“I lost 640 pounds worth of BTC to a scam broker and felt hopeless until I found Supreme Assets Recovery Agency. Their team was professional, reliable, and worked tirelessly to recover my funds. I was amazed at how quickly they resolved my case. If you’ve been scammed, don’t hesitate to contact them . 𝘌𝘮𝘢𝘪𝘭: 𝘴𝘶𝘱𝘳𝘦𝘮𝘦𝘢𝘴𝘴𝘦𝘵7 @ 𝘨𝘮𝘢𝘪𝘭 .𝘤𝘰𝘮 𝙒𝙝𝙖𝙩𝙨𝘼𝙥𝙥: +44 73-88-69-79-58 Highly recommended!”

Helpful Report

Posted 1 month ago

“After two months of investing, I decided to make my first withdrawal, but my account with over $160,000 was suddenly locked. I was told to contact customer service, but they have ignored my requests to withdraw. I talked to some friends about my situation, and they suggested I reach out to sharonrecoveringexperts( @ )_gmail_._com ). They provided assistance and helped me successfully retrieve all my stolen money back. You can also contact her”

Helpful Report

Posted 1 month ago

“Good afternoon, and I trust you are well. Unfortunately, today I wanted to reach out to you in relation to incompetent staff and managers behaviour in your newly opened Newtownards shopping centre, Northern Ireland, stores - Unit C-9 especially today, 12/01/2025, at 14:25, as per the attached receipt. Yesterday, around 5 pm, I went in the shop to purchase a sports bra and tracksuit trousers as needed for my photo shoot with a personal trainer. Found an item that I needed in peace and wanted to try on as I wanted to make sure the sizes would fit due to your policy—no refunds. When I came to the till to ask if I could use the fitting room, the young lady said, Yes, but unfortunately, the door handle is broken, and I would need to lock you in. I wish I had taken a picture, but at this time I did not think I would need it, but surely this should have been easy to find on the store maintenance reports. I said, Not a problem; I will knock on the door once finished. I had started taking off my trousers and noticed that the door was not locked, as I saw a gap, and then went closer to see if she locked it. The lady was away, and to this point, I was not going to try on bras, as I did not want anyone to walk in, and I quickly tried on trousers while holding the hole in the door. When I left the fittings, the lady said, Sorry, I had to jump on the till. To this point, I just did not say anything as the store looked understaffed and no one was minding the broken fitting room, and I bought 2 bras and trousers. This was 11/01/25 17:16. By the time I got home, please see the attached picture, and checked my items, I was devastated as the security tag had not been removed. I needed the outfit for tomorrow's shoot, so I quickly tried the other sports bra, which ended up being too small, which would not have been the case if the only fitting room had operated in full. The items were no longer useful to me, not to mention a tiny makeup stain on a white bra. To this point, I had not taken any pictures because I could not wear it anyway for tomorrow due to the security tag left on. I couldn't return the item as the store was shut by then, as closing time on Saturdays is 6 pm. I could also not buy anything as everyone was shut, so I had to cancel all and reschedule my own plans. Today, 12/01/25, I returned to the store around 2 pm; also see the attached receipt - to exchange the bra, which was too small, and ask for the refund due to staff incompetence, which has caused me personal issues to reschedule my own plans. I walked into the store, and of course, the gates beeped. A man in his 40s, tall, with dark and grey hair and wearing glasses (describing him as he turned out to be a store manager who refused to give his name, so I have no other option but to describe the appearance, so this complaint can be addressed to the right person), with no sympathy to greet a customer, straightaway approaches—''Do you need to get your tag removed?'' With the merchandising rail for visuals in his hand, I lost myself for a second, as I wanted to browse for the smaller bra and exchange a bigger size due to not being able to try that in store. I said, Yes, but I will browse first. I walked and looked for the sizes, and weirdly I felt followed like I'm a thief. There were no sizes I needed, and since he would not leave me out of his sight, I turned around and asked if the store has more sizes—his reply was no—only what you see on the shop floor. Fair enough, and went to the till. Approaching the till, 2 ladies in their 30s and early 20s were serving. I have expressed I would like a refund for the item that had a security tag on from last night—straight away, no apology or anything—no cash refunds. I said I only ask for the item that has the tag; I did not even mention the situation about the fitting room yesterday. She looked at the other lady, and the lady in her 30s said, Please let me ask my manager if an exception can be made. She returned after a few minutes saying, Sorry, only exchange or store credit. I said I'm sorry, but the sale has not been completed in the right way last night, which has affected my very own plans for today, and I had to make an unnecessary visit, and I would like to speak to the manager. Managers come, and it turns out to be the same gentleman at the very start of my entrance in the shop. He has taken items and said, ''You would like a store credit then?'' I answered no; I would like a full refund due to the security tag left on one of the sports bras and the rest—store credit. He categorically refused in front of his staff and other customers, causing me massive discomfort and further ruining my shopping experience in this store. He kept saying, It's our policy, and I replied, I'm sure the policy is to sell items without the security tags." I have read out loud to him. REFUNDS WILL ONLY BE OFFERED IN ACCORDANCE WITH YOUR STATUTORY RIGHTS—I said my rights are to buy something with being able to try it on and no security tags on left after the purchase. He said, I'm sorry, it's a mistake." I asked him to stop interrupting me as I wanted to explain further why I needed the item, but he responded to me, "Will you let me speak''? Completely thrown me of at this point. I said, Please contact customer service for me, because we are going round in circles. He said, Everything is online; you can find the information there to call. He just would not listen at all. I replied, saying, Can I use your store telephone? and he refused, saying it's against policy. I said, Why would I have to contact the customer service and spend my very own money to speak to them? He said, Sorry, I can't help. I have informed him that at this point I do not wish to have any of the items I have bought in this shop at all, as the attitude he was giving me by now was the breaking point, and I said I would take a store credit and contact customer service from home and asked his name. He just looked at me with arrogance—I'm a store manager here, the only manager, and we do not disclose our names due to policy. I was surprised because there has never been an issue where staff would refuse to provide it. I question how so, and how other sports direct stores, for example in Belfast, do not refuse? He said they might feel okay to give it, then I said, So they're breaking the policy? He had nothing to say while processing the credit note. To summarise all of it, I just felt that the person is extremely lacking in listening skills, as I was not able to speak, and has no problem-solving skills, as not a single option has been offered, such as please take our apologies, check the sizes for the items exchange, which ended up being small, and provide customer service details for my own easy contact with you. If he would have bothered to say, ''Apologies, at this point I can only offer you a refund, and I hope you understand a human error—I could provide you further details, and there might be an exception.'' Nothing—everything was NO, NO, NO, GET OUT—this is how it felt. Embarrassing. Not providing the name to address to this complaint—I felt this was just hiding this matter away. I have never heard about such a policy—GOV.UK even says you should disclose your name when you call on the phone; does reception do not provide the name? Does the store not provide the name when customer calling? What if I wanted to leave a positive review and highlight the excellent customer service? Does the company not let this be recognized? One of the worst customer service experiences in my life. As a store manager, how will you expand your clientele in your newly opened store and lead by example if you can't simply offer a solution for your own store mistakes? I could have mentioned to the gentlemen that I'm a former retail store manager who has been working in retail for over 10 years, and there is always a manager's discretion, but I no longer wanted to be embarrassed and just wanted to leave and never return. I have ended up with £46.00 of credit note, which I have been forced to take. This is an official complaint that will be left on all online platforms if not resolved ASAP with a full refund and further compensation for the embarrassment, rudeness, and incompetence in one of your newest shops. Also, please see the attached files for your own information. Kind regards, Sandra Burton”

Helpful Report

Posted 1 month ago

“I made an order on 29/10/2024 (Order Number SD40000116317067), with a promised delivery date of 13/11/2024. The order never arrived. Despite contacting customer service multiple times and requesting a refund, they have refused to issue it, even after promising they would. This company seems to operate with dishonest practices. When I opened a case on PayPal, they intentionally waited until the very last day to respond, trying to manipulate the system to close the case in their favor. To the customer service team at Sports Direct: you are scammers. You lie to your customers, steal their money, and refuse to take responsibility. To anyone considering buying from them: stay away. They cannot be trusted”

Helpful Report

Posted 1 month ago

“This is one of the most happiest time of my life I was able to get back after being ripped by my previous trader. I highly recommend Sharon Oneil to anyone who’s looking for a trader to help manage their account and make profit. My family trusts Sharon Oneil to take care of all our trading transaction needs. Sharon Oneil knowledgable, experience and he's attention to detail is why I turn to her with all my trading and mining account. Expect nothing less than top notch service from Sharon Oneil: SHARONRECOVERINGEXPERTS @ Gm ail . co m Whatsapp. +44 7438687236”

Helpful Report

Posted 1 month ago

“This platform appeared trustworthy, but after I made my investment, I was unable to access my funds, and all communication with their support team was cut off. I was devastated, thinking my savings were lost forever. Fortunately, I came across: 𝘌𝘮𝘢𝘪𝘭: 𝘴𝘶𝘱𝘳𝘦𝘮𝘦𝘢𝘴𝘴𝘦𝘵7 @ 𝘨𝘮𝘢𝘪𝘭 .𝘤𝘰𝘮 WhatsApp: +44 73-88-69-79-58. Their team was professional, didn’t require any upfront payments, and guided me through the entire recovery process. To my relief, they recovered my entire £277,400. I’m beyond grateful for their help and would recommend their services to anyone who has fallen victim to scams.”

Helpful Report

Posted 1 month ago

“I ordered New Bslance 530, paid for delivery 10£ for next day delivery as I was busy with holiday flight, this shoes 👟 come dirty and smell like dirty stinky feet 🦶 whit fungus in! Once I opened box smell filled the room, I cannot believe that it comes from shoes🤯🤢🤮 then I opened box and it was just 🤮🤮🤮, dirty black pieces on insoles, I was humiliated and depressed, immediately after I send it back, this smell remained in my head like a phantom, I wash my hands and disinfected myself. Avoid buying from this scam shop, better find time and go for a local shoes store! Order number: SD40000118399498 Avoid Avoid Avoid!!!”

Helpful Report

Posted 1 month ago

Sports Direct is rated 3.7 based on 746,357 reviews