Sports Direct Reviews

Name: Sports Direct
Rating: 3.72

3.7 Rating 746,434 Reviews

100 %

of reviewers recommend Sports Direct

3.7

Based on 746,434 reviews

Shipping & Delivery
Delivery Methods	Courier
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 70%
Accurate And Undamaged Orders	Greater than 89%
Customer Service
Communication Channels	Email, Telephone, Live Chat
Queries Resolved In	Under An Hour
Customer Service	3.6 out of 5
Returns & Refunds
Refunds Process	Difficult
Returns Process	Could Be Better

About Sports Direct:

16-18 Ludgate Hill
EC4M 7DR
London

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Sports Direct 5 star review on 21st September 2025

553

Anonymous

Anonymous // 01/01/2019

Sort by: Most Recent Most Recent Highest Rated Filter: None None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“Is very good shoes, way comfortable. Good for day usage and for sports.”

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Posted 5 years ago

“The sense of comfort I got? Priceless.”

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Posted 11 hours ago

“I was able to withdraw my money that was held from online broker”

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Posted 2 days ago

“ORDERED ONLINE. £4.99 to collect from store, didn’t fit so then had to pay £4.99 to return them! Will NEVER shop there again. Disgusting daylight robbery.”

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Posted 4 days ago

“From first impression to final result—everything was seamless.”

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Posted 5 days ago

“My funds came back intact—secure and reliable service.”

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Posted 1 week ago

“I have had a very disappointing experience with Sports Direct. Both of my last two orders were lost in transit, and I had to request replacements for them, which also arrived with delays. This was extremely frustrating and disappointing. On top of that, the discount code I was offered as compensation did not work. Even after contacting customer service several times, I received confusing and inconsistent explanations. The whole process has been very stressful and has made me lose confidence in ordering from Sports Direct again. I truly expected much better service from such a big company. This has been one of the worst online shopping experiences I have had.”

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Posted 1 week ago

“My Lost Funds Are Back – Thanks to UNIQUE RECOVERY FIRM”

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Posted 2 weeks ago

“Atrocious company that has repeatedly shown it does not care about customers. They call themselves "UK's #1 sport retailer", but they are barely a retailers, with most products being drop-shipped from third-party sellers. When something goes wrong, expect it to take forever to fix and only after you repeatedly chase them. Beware a company with no method of phone contact, where customer support can hide away behind keyboards. ZERO ACCOUNTABILITY.”

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Posted 2 weeks ago

“I recently ordered some trainers for my son, these were unfortunately a little small but I was unable to find the reciept email. Unfortunately the whole return policy was very hard as this order was not updated on to my profile”

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Posted 2 weeks ago

“My assets are now fully restored and safe.”

Sports Direct 1 star review on 29th August 2025

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Posted 3 weeks ago

“Thank you”

Sports Direct 5 star review on 28th August 2025

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Posted 3 weeks ago

“Thank you”

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Posted 3 weeks ago

“They made me feel stronger about my choices.”

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Posted 4 weeks ago

“They executed tasks with precision and speed.”

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Posted 4 weeks ago

“Do not order a @ManUtd football shirt from @SportsDirectUK they don’t use official numbers or lettering and when they don’t use accents above names they will not refund”

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Posted 1 month ago

“Absolutely appalling experience with Sports Direct – a complete disaster from start to finish! I ordered shoes (Order SDNL50001001096021) on 16 May 2025 for €46.99, unaware that the shipment would come from the UK, as this was conveniently omitted from their website. When I realized I’d face long delivery times and customs fees, I immediately requested to cancel the order. What followed was an infuriating saga of incompetence and empty promises. I contacted their helpdesk multiple times – 31 May, 2 June, 21 June, 4 July, and 24 July – each time being assured that my case was "escalated" and someone would contact me within 14 days. Spoiler alert: no one ever did. On 19 August 2025, I had another frustrating exchange with a rude consultant who demanded a screenshot of my banking app, which my bank (ING Netherlands) doesn’t allow for security reasons. I sent a payment statement instead, only for the consultant to dismiss it and hang up. I even double-checked with my bank, who confirmed they never blocked any refund – Sports Direct’s claim was simply a lie. This company’s customer service is an absolute disgrace. They dodge accountability, make false promises, and treat customers with utter disrespect. I’ve been chasing my €46.99 refund for months with no resolution, despite providing all necessary proof. I’ve now escalated this to the European Consumer Centre because enough is enough. Avoid Sports Direct at all costs – they’re untrustworthy and unprofessional. One star is too generous!”

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Posted 1 month ago

“I ordered a gym shirt, its been three weeks now and no sign of my order. I first emailed them and apparently my order got lost in the warehouse so the dispatcher never received it. the dispatcher finally gets it and I find out my order has been cancelled and being sent back to Sports Direct. Worst experience I have had and this isn't even made up.”

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Posted 1 month ago

“So grateful, Mercy — you recovered every cent for me!”

Sports Direct 1 star review on 10th August 2025

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Posted 1 month ago

“Bringing restoration”

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Posted 1 month ago

“Truth Bridge.”

Sports Direct 5 star review on 9th August 2025

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Posted 1 month ago

Sports Direct is rated 3.7 based on 746,434 reviews