Sports Direct Reviews

Name: Sports Direct
Rating: 3.72

3.7 Rating 746,344 Reviews

100 %

of reviewers recommend Sports Direct

3.7

Based on 746,344 reviews

Shipping & Delivery
Delivery Methods	Courier
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 70%
Accurate And Undamaged Orders	Greater than 89%
Customer Service
Communication Channels	Email, Telephone, Live Chat
Queries Resolved In	Under An Hour
Customer Service	3.6 out of 5
Returns & Refunds
Refunds Process	Difficult
Returns Process	Could Be Better

About Sports Direct:

16-18 Ludgate Hill
EC4M 7DR
London

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Sports Direct 1 star review on 9th December 2024

Kate

Sports Direct 2 star review on 6th December 2024

528

Anonymous

Anonymous // 01/01/2019

Sort by: Most Recent Most Recent Highest Rated Filter: None None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“Is very good shoes, way comfortable. Good for day usage and for sports.”

Helpful Report

Posted 4 years ago

“I lost 640 pounds worth of BTC to a scam broker and felt hopeless until I found Supreme Assets Recovery Agency. Their team was professional, reliable, and worked tirelessly to recover my funds. I was amazed at how quickly they resolved my case. If you’ve been scammed, don’t hesitate to contact them . 𝘌𝘮𝘢𝘪𝘭: 𝘴𝘶𝘱𝘳𝘦𝘮𝘦𝘢𝘴𝘴𝘦𝘵7 @ 𝘨𝘮𝘢𝘪𝘭 .𝘤𝘰𝘮 𝙒𝙝𝙖𝙩𝙨𝘼𝙥𝙥: +44 73-88-69-79-58 Highly recommended!”

Helpful Report

Posted 1 day ago

“After two months of investing, I decided to make my first withdrawal, but my account with over $160,000 was suddenly locked. I was told to contact customer service, but they have ignored my requests to withdraw. I talked to some friends about my situation, and they suggested I reach out to sharonrecoveringexperts( @ )_gmail_._com ). They provided assistance and helped me successfully retrieve all my stolen money back. You can also contact her”

Helpful Report

Posted 2 days ago

“Good afternoon, and I trust you are well. Unfortunately, today I wanted to reach out to you in relation to incompetent staff and managers behaviour in your newly opened Newtownards shopping centre, Northern Ireland, stores - Unit C-9 especially today, 12/01/2025, at 14:25, as per the attached receipt. Yesterday, around 5 pm, I went in the shop to purchase a sports bra and tracksuit trousers as needed for my photo shoot with a personal trainer. Found an item that I needed in peace and wanted to try on as I wanted to make sure the sizes would fit due to your policy—no refunds. When I came to the till to ask if I could use the fitting room, the young lady said, Yes, but unfortunately, the door handle is broken, and I would need to lock you in. I wish I had taken a picture, but at this time I did not think I would need it, but surely this should have been easy to find on the store maintenance reports. I said, Not a problem; I will knock on the door once finished. I had started taking off my trousers and noticed that the door was not locked, as I saw a gap, and then went closer to see if she locked it. The lady was away, and to this point, I was not going to try on bras, as I did not want anyone to walk in, and I quickly tried on trousers while holding the hole in the door. When I left the fittings, the lady said, Sorry, I had to jump on the till. To this point, I just did not say anything as the store looked understaffed and no one was minding the broken fitting room, and I bought 2 bras and trousers. This was 11/01/25 17:16. By the time I got home, please see the attached picture, and checked my items, I was devastated as the security tag had not been removed. I needed the outfit for tomorrow's shoot, so I quickly tried the other sports bra, which ended up being too small, which would not have been the case if the only fitting room had operated in full. The items were no longer useful to me, not to mention a tiny makeup stain on a white bra. To this point, I had not taken any pictures because I could not wear it anyway for tomorrow due to the security tag left on. I couldn't return the item as the store was shut by then, as closing time on Saturdays is 6 pm. I could also not buy anything as everyone was shut, so I had to cancel all and reschedule my own plans. Today, 12/01/25, I returned to the store around 2 pm; also see the attached receipt - to exchange the bra, which was too small, and ask for the refund due to staff incompetence, which has caused me personal issues to reschedule my own plans. I walked into the store, and of course, the gates beeped. A man in his 40s, tall, with dark and grey hair and wearing glasses (describing him as he turned out to be a store manager who refused to give his name, so I have no other option but to describe the appearance, so this complaint can be addressed to the right person), with no sympathy to greet a customer, straightaway approaches—''Do you need to get your tag removed?'' With the merchandising rail for visuals in his hand, I lost myself for a second, as I wanted to browse for the smaller bra and exchange a bigger size due to not being able to try that in store. I said, Yes, but I will browse first. I walked and looked for the sizes, and weirdly I felt followed like I'm a thief. There were no sizes I needed, and since he would not leave me out of his sight, I turned around and asked if the store has more sizes—his reply was no—only what you see on the shop floor. Fair enough, and went to the till. Approaching the till, 2 ladies in their 30s and early 20s were serving. I have expressed I would like a refund for the item that had a security tag on from last night—straight away, no apology or anything—no cash refunds. I said I only ask for the item that has the tag; I did not even mention the situation about the fitting room yesterday. She looked at the other lady, and the lady in her 30s said, Please let me ask my manager if an exception can be made. She returned after a few minutes saying, Sorry, only exchange or store credit. I said I'm sorry, but the sale has not been completed in the right way last night, which has affected my very own plans for today, and I had to make an unnecessary visit, and I would like to speak to the manager. Managers come, and it turns out to be the same gentleman at the very start of my entrance in the shop. He has taken items and said, ''You would like a store credit then?'' I answered no; I would like a full refund due to the security tag left on one of the sports bras and the rest—store credit. He categorically refused in front of his staff and other customers, causing me massive discomfort and further ruining my shopping experience in this store. He kept saying, It's our policy, and I replied, I'm sure the policy is to sell items without the security tags." I have read out loud to him. REFUNDS WILL ONLY BE OFFERED IN ACCORDANCE WITH YOUR STATUTORY RIGHTS—I said my rights are to buy something with being able to try it on and no security tags on left after the purchase. He said, I'm sorry, it's a mistake." I asked him to stop interrupting me as I wanted to explain further why I needed the item, but he responded to me, "Will you let me speak''? Completely thrown me of at this point. I said, Please contact customer service for me, because we are going round in circles. He said, Everything is online; you can find the information there to call. He just would not listen at all. I replied, saying, Can I use your store telephone? and he refused, saying it's against policy. I said, Why would I have to contact the customer service and spend my very own money to speak to them? He said, Sorry, I can't help. I have informed him that at this point I do not wish to have any of the items I have bought in this shop at all, as the attitude he was giving me by now was the breaking point, and I said I would take a store credit and contact customer service from home and asked his name. He just looked at me with arrogance—I'm a store manager here, the only manager, and we do not disclose our names due to policy. I was surprised because there has never been an issue where staff would refuse to provide it. I question how so, and how other sports direct stores, for example in Belfast, do not refuse? He said they might feel okay to give it, then I said, So they're breaking the policy? He had nothing to say while processing the credit note. To summarise all of it, I just felt that the person is extremely lacking in listening skills, as I was not able to speak, and has no problem-solving skills, as not a single option has been offered, such as please take our apologies, check the sizes for the items exchange, which ended up being small, and provide customer service details for my own easy contact with you. If he would have bothered to say, ''Apologies, at this point I can only offer you a refund, and I hope you understand a human error—I could provide you further details, and there might be an exception.'' Nothing—everything was NO, NO, NO, GET OUT—this is how it felt. Embarrassing. Not providing the name to address to this complaint—I felt this was just hiding this matter away. I have never heard about such a policy—GOV.UK even says you should disclose your name when you call on the phone; does reception do not provide the name? Does the store not provide the name when customer calling? What if I wanted to leave a positive review and highlight the excellent customer service? Does the company not let this be recognized? One of the worst customer service experiences in my life. As a store manager, how will you expand your clientele in your newly opened store and lead by example if you can't simply offer a solution for your own store mistakes? I could have mentioned to the gentlemen that I'm a former retail store manager who has been working in retail for over 10 years, and there is always a manager's discretion, but I no longer wanted to be embarrassed and just wanted to leave and never return. I have ended up with £46.00 of credit note, which I have been forced to take. This is an official complaint that will be left on all online platforms if not resolved ASAP with a full refund and further compensation for the embarrassment, rudeness, and incompetence in one of your newest shops. Also, please see the attached files for your own information. Kind regards, Sandra Burton”

Helpful Report

Posted 2 days ago

“I made an order on 29/10/2024 (Order Number SD40000116317067), with a promised delivery date of 13/11/2024. The order never arrived. Despite contacting customer service multiple times and requesting a refund, they have refused to issue it, even after promising they would. This company seems to operate with dishonest practices. When I opened a case on PayPal, they intentionally waited until the very last day to respond, trying to manipulate the system to close the case in their favor. To the customer service team at Sports Direct: you are scammers. You lie to your customers, steal their money, and refuse to take responsibility. To anyone considering buying from them: stay away. They cannot be trusted”

Helpful Report

Posted 1 week ago

“This is one of the most happiest time of my life I was able to get back after being ripped by my previous trader. I highly recommend Sharon Oneil to anyone who’s looking for a trader to help manage their account and make profit. My family trusts Sharon Oneil to take care of all our trading transaction needs. Sharon Oneil knowledgable, experience and he's attention to detail is why I turn to her with all my trading and mining account. Expect nothing less than top notch service from Sharon Oneil: SHARONRECOVERINGEXPERTS @ Gm ail . co m Whatsapp. +44 7438687236”

Helpful Report

Posted 2 weeks ago

“This platform appeared trustworthy, but after I made my investment, I was unable to access my funds, and all communication with their support team was cut off. I was devastated, thinking my savings were lost forever. Fortunately, I came across: 𝘌𝘮𝘢𝘪𝘭: 𝘴𝘶𝘱𝘳𝘦𝘮𝘦𝘢𝘴𝘴𝘦𝘵7 @ 𝘨𝘮𝘢𝘪𝘭 .𝘤𝘰𝘮 WhatsApp: +44 73-88-69-79-58. Their team was professional, didn’t require any upfront payments, and guided me through the entire recovery process. To my relief, they recovered my entire £277,400. I’m beyond grateful for their help and would recommend their services to anyone who has fallen victim to scams.”

Helpful Report

Posted 2 weeks ago

“I ordered New Bslance 530, paid for delivery 10£ for next day delivery as I was busy with holiday flight, this shoes 👟 come dirty and smell like dirty stinky feet 🦶 whit fungus in! Once I opened box smell filled the room, I cannot believe that it comes from shoes🤯🤢🤮 then I opened box and it was just 🤮🤮🤮, dirty black pieces on insoles, I was humiliated and depressed, immediately after I send it back, this smell remained in my head like a phantom, I wash my hands and disinfected myself. Avoid buying from this scam shop, better find time and go for a local shoes store! Order number: SD40000118399498 Avoid Avoid Avoid!!!”

Helpful Report

Posted 3 weeks ago

“Rubbish!!! They do not allow exchange or return to store. And the pictures online were nothing like the gloves received. Online returns cost you 4.99 to post back of your own cost. Will NEVER buy online again.”

Helpful Report

Posted 3 weeks ago

“Reliable and Trustworthy Recovery Services! My experience with Supreme Assets was outstanding. They treated me with kindness and professionalism, helping me recover €207,750 that was stolen by a scam broker. Their service exceeded my expectations, and I highly recommend them to anyone facing similar challenges. If you’re in need of a recovery team, don’t hesitate to reach out—you’ll be thankful you did! Email: supremeasset7 @ gmail .com WhatsApp: +44 73-88-69-79-58”

Helpful Report

Posted 3 weeks ago

“I ordered two tracksuits from Sports Direct. When they were delivered, the jackets are cropped jackets - which does not match the description on the website or the photos on the website. I would not have ordered them if I had known they were cropped. I was charged £4.95 for the initial delivery and am now being told I need to pay £4.99 for them to be returned - despite the description on the website being inaccurate. I am really disappointed with the level of customer services received from this customer - they no longer have a phone number and complete all their comms through email. However, it took 5 emails back and forth for them to understand the issue. I won’t be shopping with them again.”

Helpful Report

Posted 4 weeks ago

“Disgusting experience with sports direct. They are saying I received my order when I absolutely did not. Customer Service was awful and now I'm paying for something I do not have .”

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Posted 1 month ago

“Absolutely shocking service! I ordered an adult hoodie 2XL and it came and unable to fit even 12 year old child! I thought it was a joke but unfortunately it was not. The stores do not accept any returns if the purchase was made online! I had to pay £4.99 postage (for a mistake I did not make!!). They sent me a label that I must print out knowing for well I do not have the facilities to do so! Refused to give QR code so I just wasted £4.99 for this nonsense postage as well as the purchase price! Stay away from this company they are robbers!”

Helpful Report

Posted 1 month ago

“Highly Recommend Supreme Assets Recovery! Your Trusted Solution! I can’t thank Supreme Assets Recovery enough for helping me recover funds I believed were gone forever. Their team was incredibly professional, efficient, and supportive throughout the entire process. Their hard work and dedication gave me the hope and results I desperately needed. If you’re looking for someone to help recover lost funds, they’re the ones to rely on! Email: supremeasset7 @ gmail .com 𝐖𝐡𝐚𝐭𝐬𝐀𝐩𝐩: + 44 73 -88 -69-79-58 Thanks to them, I was able to reclaim what I had thought was lost for good.”

Helpful Report

Posted 1 month ago

“Don't trust this miserable company. They scammed me quickly. I submitted a withdrawal request more than a month ago, and they said it was processed, but it wasn't. I gathered all my proof and went to lilo grace 75 @ gmail /// C0M, and I received my complete profit and refund in just a few days. whatsapp+1 ( 6 1 5 )-414-15-6 2”

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Posted 1 month ago

“do NOT but their toys. I just received a completely smashed up Rubik's cube. It can definitely not be fixed. I went on the sports direct website and it said I couldn't be refunded. Complete con, don't buy toys from them, the packaging was terrible. It was bound to break. Anyone know how to get my.money back. I'll try my credit card next.”

Helpful Report

Posted 1 month ago

“This company is a scam I have tried to withdraw $18k from my account and it took 24 days since I made the withdrawal and the broker will not release my funds. I've filed reports with RESORUS.com about them and I've been told they'll release my funds asap. STAY AWAY FOR YOUR OWN GOOD!”

Helpful Report

Posted 1 month ago

“Ordered shoes from this company, they did not send the pair, I went through customer support after FOUR weeks from someone that does not speak English well through email, for them to conclude that I did receive the pair even though the carton that they sent was not big enough for a shoe box.. AVOID at all costs, no shoes received, no refund given, terrible experience.”

Helpful Report

Posted 1 month ago

“Bought the next size in this hoodie & joggers as my son loves the small size of this… but have just discovered u have left security tag on the bigger size you sent!!!”

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Posted 1 month ago

“I have been waiting over 10 days for my parcel to which I have still not received!! Very disappointed!!”

Helpful Report

Posted 1 month ago

“I bought wellies, wore them twice to summer festivals, the second time the right wellie leaked. I took them back to Sports Direct and tried to get a replacement but the manager refused, stating as it was over 6 months since I'd bought them, I had to go to the manufacturer. This is not what the law says. I contacted Sports Direct Customer Services who just referred me back to the store. I tried again with the store and got the same refusal. I tried for a second time with customer services, they referred me to the store again. There seems to be a refusal to accept their legal obligations and a deliberate technique of sending you round in circles. This is not a trustworthy company to deal with.”

Helpful Report

Posted 1 month ago

Sports Direct is rated 3.7 based on 746,344 reviews