Sports Direct Reviews

Name: Sports Direct
Rating: 3.72

3.7 Rating 746,409 Reviews

100 %

of reviewers recommend Sports Direct

3.7

Based on 746,409 reviews

Shipping & Delivery
Delivery Methods	Courier
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 70%
Accurate And Undamaged Orders	Greater than 89%
Customer Service
Communication Channels	Email, Telephone, Live Chat
Queries Resolved In	Under An Hour
Customer Service	3.6 out of 5
Returns & Refunds
Refunds Process	Difficult
Returns Process	Could Be Better

About Sports Direct:

16-18 Ludgate Hill
EC4M 7DR
London

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Sports Direct 1 star review on 25th July 2025

543

Anonymous

Anonymous // 01/01/2019

Sort by: Most Recent Most Recent Highest Rated Filter: None None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“Is very good shoes, way comfortable. Good for day usage and for sports.”

Helpful Report

Posted 5 years ago

“I ordered my parcel and the address was very clear it was 49. My house number is big and bold you can’t miss it. The said I got my parcel and it has been delivered but I didn’t have it. Then I seen the photo proof and it was at the house across the street. Also has a bold ‘48’ not 49. That house wouldn’t have given me my parcel if they had got it but luckily I got it before they came back. Very disappointed. Pay more attention.”

Helpful Report

Posted 1 day ago

“⭐ 1 Star Avoid Sports Direct (Sports Soccer) – shocking customer service and zero accountability. I wouldn’t even give them one star if I could help it. I ordered items and never received them — yet they claim they were delivered. Here's the problem: they left it in a “secure location.” Newsflash — there is no secure location. I never gave permission for anything to be left without signature, and there’s zero proof anyone accepted it. I contacted customer service, thinking they’d be helpful. Wrong. I was met with generic copy-paste responses and complete avoidance of responsibility. They refused to refund or replace the items and basically told me to chase the courier myself. That’s not how customer service works — the contract is with them, not the delivery company. Their terms and conditions say parcels must be left safely — yet mine’s vanished and apparently that’s fine by them. No effort to investigate. No care given. Absolutely disgraceful experience. I will never buy from them again and wouldn’t recommend anyone else take the risk either. There are plenty of other retailers out there who respect their customers — this lot clearly don’t.”

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Posted 5 days ago

“Thank you”

Helpful Report

Posted 1 week ago

“Thank you”

Sports Direct 1 star review on 20th July 2025

Helpful Report

Posted 1 week ago

“Unbelievably poor shopping experience and customer service”

Helpful Report

Posted 1 week ago

“After my withdrawal was rejected, I found myself locked out of my trading account. It was stressful, and I felt helpless. However, Mrs. Mercy and her team stepped in and took charge. They worked diligently to unlock my account and recover my funds. Their professionalism and care made all the difference.”

Sports Direct 1 star review on 18th July 2025

Helpful Report

Posted 2 weeks ago

“Bought a large order of the same swimsuit for my swim group. The sizing is far too small. The size 10 is more like a small 8. The issue is buying online means I cannot return according to policy that is only stated AFTER purchase and seen when trying to return to get the correct size. This is even though some are still in original packaging . I’m very disappointed in the swimsuit sizing ( quality etc is great ) but even more disappointed with Sports Direct policy. Trying to con act them has been impossible.”

Helpful Report

Posted 2 weeks ago

“I’ve never written a negative review before, but my experience with this company was so frustrating and unfair that I feel obligated to warn others. I received a faulty product, and despite clear signs of a defect, the company refused to take responsibility. Their “warehouse inspection team” claimed the damage was due to wear and tear — a claim that is both false and completely unsubstantiated. They offered zero transparency about the inspection, ignored my concerns, and sent the damaged item back to me without resolving anything. I was left with a defective product that I paid full price for, and their customer service was dismissive and rigid throughout. I even asked for ADR (Alternative Dispute Resolution) to handle the issue fairly, and they showed no intention of helping. This is not how a serious or trustworthy company treats its customers. If you’re considering buying from them — think twice. Their return policy is meaningless, and once they have your money, they’ll do everything to avoid accountability. I’ll be reporting them to Trading Standards and Citizens Advice, and I strongly suggest others do the same if they’ve been treated similarly”

Helpful Report

Posted 2 weeks ago

“Thank you”

Sports Direct 1 star review on 13th July 2025

Helpful Report

Posted 2 weeks ago

“bringing restoration”

Sports Direct 1 star review on 12th July 2025

Helpful Report

Posted 3 weeks ago

“TOP-RATED EXPERTS IN RECOVERING LOST FUNDS”

Sports Direct 1 star review on 10th July 2025

Helpful Report

Posted 3 weeks ago

“I ordered one product from Sports Direct but was charged for two of the same item. When the delivery arrived, I only received one. I contacted customer service to request a refund for the missing item and a free return label for the one I received (which was lower quality than I expected). They refused to help and basically told me there was nothing they could do. Really disappointing experience.”

Helpful Report

Posted 3 weeks ago

“Terrible Return Policy and Customer Service I returned my order as instructed, and even received a confirmation from Sports Direct — but no refund ever came. I reached out multiple times, only to get generic replies and false promises. This company makes the return process deliberately difficult, and their customer service does nothing to help. It feels like they just want to keep your money and hope you give up. Completely unacceptable.”

Helpful Report

Posted 3 weeks ago

“I purchased a third pair of Sketcher’s size 10 but when I got home they were too small. When I asked for a refund as they were not fit for purpose I was told by a very rude supervisor that I could only have a credit note useless to me a 70 year old man with mobility issues”