The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.52

4.5 Rating 1,916 Reviews

87 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 1,916 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 91%
Accurate And Undamaged Orders	99%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.4 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 20th April 2025

535

Anonymous

Anonymous // 01/01/2019

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“Love the colour! I love that it’s a semi as I have no greys. Easy to refresh my colour with good quality dye.”

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“I’m in love with this! I’m so over spending a fortune at the salon when I can just do it myself with the help of The Shade! The kit came with everything I needed and the colour was perfect.”

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“Great colour that matched exactly what I chose, full of rich tones and was easy to use. Very happy with the smell of the hair dye as it didn’t have any bad chemical smells like other home dyes I’ve used before. Not quiet settled on this colour, so am really looking forward to my next shipment to see if that colour is more suited to what I’m after.”

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“Absolutely stunning colour, just what I wanted. Never again will I use anything else. I'm so happy and knowing I'm not using harmful chemicals is even better.”

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“Definitely not light brown! I don’t mind the colour but it’s dark brown for sure (darker than my natural colour which I would say is a medium brown and feels like it has a reddish base not a neutral one). Was hoping for this to be my go to from now on but I’m thinking I’ll be back to the hairdresser unfortunately. Really wanted to love this.”

Helpful Report

Hi Kate, Sorry you weren't happy with your colour result. The colour will soften a little bit and it always a bit brighter or darker than its accurate colour level immediately after colouring. You may find that you are happier with your colour in a day or two. We are happy to advise on how you can soften the colour, and also to suggest a colour which you may be happier with, which could be a dark blonde base, not a brown base. The level 6 is an accurate light brown colour, and it may be that you preferred to see a colour which is two levels lighter such as a dark blonde colour. We can help you slightly soften your existing colour without a lightening process, or to achieve a colour which is lighter with a lightening process if you prefer as well, and we are happy to help 7 days a week. Our colourists can be contacted here: https://theshade.com.au/colourist/ Thank you! Marco The Shade

“I like the feeling of the product It is not drying and harsh . The Color I chose was Paolo, I feel it is a bit too dark and would like to Have a warmer more auburn tone. Can you advise?”

Helpful Report

HI Karen, Thanks for getting in touch with your review. The best thing would be to contact one of our colourists who would be happy to assist. They can be contacted here: https://theshade.com.au/colourist/ The questions you answer here will be sent to one of our colourists who will then have all the information to offer you personalised advice. There is also an opportunity to upload a photo(s) and ask specific questions. I hope this helps! Best Regards, Marco The Shade

“The quality of the colour is amazing! The tools in the kit were great too. The shade that was selected for me was nice but a little darker than I would’ve liked (will hopefully lighten after a few washes). Not 100% grey coverage but ok 😊”

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“I started with a semi after consultation as I wasn’t sure if the red was going to be what I was hoping for, but all round it’s been amazing. Smells lovely, and the colour is almost exactly what I was looking for. Will try the permanent next time.”

The Shade 5 star review on 16th April 2023

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“I loved my first experience using The Shade. The kit had everything I needed, instructions were very clear and easy to follow. Just had to change the developer for my next order from 10 vol to higher as it didn’t cover the greys but my hair was super soft and looked beautiful after colouring! Can’t wait for the next delivery! Thankyou!!”

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“I had recently used another brand colour with little support and 2 disappointing results. I then encountered Camilla from the Shade who went above and beyond with her expert advice and assistance. She advised to bleach wash my hair prior to colouring as I needed a lighter colour. Am delighted with the results. All instructions were clear and Camilla replied promptly to all my queries. I highly recommend”

The Shade 5 star review on 12th April 2023

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“Good grey coverage, love the colours”

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“Amazing hair colour”

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“I love, love the shade colours!! I am so impressed by its grey coverage and how long the colour lasts for. It leaves my hair in such a great condition.”

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“I love using The Shade. Great coverage but with out all the harsh chemicals other hair dyes use”

The Shade 5 star review on 29th March 2023

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“Excellent product better than I expected and have had many compliments. Will definitely keep using it.”

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“Beautiful colours ♥️ completely covered my greys and my hair feels amazing ♥️ Love the shade and will be reordering.”

The Shade 5 star review on 26th March 2023

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“My hair is in better condition and so soft and shiny after using the shade hair color, I love it”

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“Excellent quality and service - I’m saving so much atine and money and still get compliments on my hair. Love this shade 😁”

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“The colour is fantastic and easy to apply. This would be 5 stars if it wasn't for so much wasted packaging on all of the products, I wish they would improve that.”

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“I am in love with The Shade! I ordered the Palermo - Copper Golden Blonde to mix with the Napoli - Dark Blonde thanks to my consultant and it was the perfect colour. The rich colours lasted for months (which is not often with reds). I highly recommend their products.”

The Shade 5 star review on 14th March 2023

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The Shade is rated 4.5 based on 1,916 reviews