The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.52

4.5 Rating 1,916 Reviews

87 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 1,916 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 91%
Accurate And Undamaged Orders	99%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.4 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 20th April 2025

535

Anonymous

Anonymous // 01/01/2019

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“Amazing service and product! loved the online experience, gentle composition of the product, long-lasting results and amazing kit that came with my order. 10/10 using again!”

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“Fabulous products, wonderful colour range and brilliant services. I have been using The Shade for over 3 years and I would recommend to anyone.”

The Shade 5 star review on 4th December 2022

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“Amazing service, quick replies to questions and stunning colours - cant recommend this highly enough - Go for it if you are reading this review - you will not be disappointed - THANK YOU 5 stars all the way!”

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“Used this product once so far. Love how soft my hair feels and coverage of my greys is great. Instructions are clear and easy to follow. I will definitely be using the monthly service. Makes life easier.”

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“I had never EVER coloured my hair so by age 36, I was very apprehensive about starting. I'd watch my friend's horror stories using home colour during the late 90's and early 2000's and was just so against the entire process. When I finally started to have grey's come in, my confidence took a wee hit. As a natural redhead, my hair colour was a firm part of my identity and so I knew I needed something natural that I could easily maintain myself, didn't cost the earth and didn't look like bottled ginger. I found The Shade by word of mouth. The colourist I spoke with put me at ease and they sent me everything I needed to successfully colour my hair myself. With zero experience under my belt, I now have my natural young me hair colour back with no damage and no horror story. I loved the entire experience from website, and questionnaire to support to end colour result. 12/10 keep doing your thing guys! I'll be a lifetime customer.”

The Shade 5 star review on 13th November 2022

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“This hair colour did not work for me at all. It only covered maybe half of my grey hairs which has never happened before with another hair dye. After 2 weeks the colour is almost completely gone. I only wash my hair once or twice a week too.”

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HI Natalie, We're sorry you weren't happy with your colour. That is very unusual. Did you have any products in your hair before applying the colour, as that can block colour absorption? Some greys can be colour resistant, as along with the loss of pigments, grey hair has changes in texture which make the outer cuticle layer tougher, thicker and more tightly layered which can resist colouring. We can help with your grey coverage. Please contact our colourists directly at: https://theshade.com.au/colourist/ We will follow-up quickly and let you know how you can achieve complete grey coverage. Thank you very much!

“The shade is easy to use and comes as a complete set. I did find the colour a little darker than expected, that said, I am still very happy with it. Be sure to rinse thoroughly, as I did have a little residue on my pillow for a few days after - this washed out though. The best thing of all, it has left my hair a lot softer than before and has saved me over $150 going to the hairdressers.”

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“If only I knew about The Shade during the lockdowns! Superb colour choices. In-depth assistance and support by knowledgeable experts/colourists. My hair is naturally dry and is always brittle after dyeing but the quality of The Shade products (smells and feels amazing) makes my hair look better than I could've possibly hoped for. Oh and the online tutorials guided me step-by-step on how to do a quality colouring job at home. IN. LOVE. 😍”

The Shade 5 star review on 7th November 2022

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“Took me a while to make a decision and lots of questions to The Shade colorist. I love it, it is shiny, easy (my first time doing it at home), and fast.. definitely recommend it to everyone. I also bought the oil and heated cap, it was delivered missing one plastic cap, I emailed them and received one the following week. Service is great and fast.”

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“I have been colouring my hair for over 20 years as I went grey early . The biggest issue I had with colouring my grey roots, using other products, was that the colour faded way too fast on my greys. The Shade colour not only lasts on the grey but keeps it’s vibrant colour until it’s time to do the regrowrh. I love that everything is provided in my pack for easy colouring including great shampoo and conditioner sachets. I’ve been using The Shade for a year now and won’t go back to any other brand.”

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“My 3rd home colour session went as well as the first 2! Absolutely loving the quality and convenience of The Shades wonderful service. Cannot recommend highly enough.”

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“I am sooo happy my friend Steph introduced me to the Share during lockdown. The colourists helped me with my colour by creating the right mix of shades. It's so easy to use, the results look liked were done by a professional, it doesn't make my scalp itchy or dry and my hair always feels shiny and soft afterwards! I'm a fan and have recommended it to so many friends!! I still go to my hair stylist, but with so many grays and having to colour them every 3 weeks, I tend to alternate between The Share and the Hair Colourist.”

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“Great Products. Atrocious delivery time.”

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Hi Nicole, Thrilled you like The Shade! We shipped your order on the same day we received it. Unfortunately it was held up in WA for 8 days by Australia Post. Australia Post are currently advising that most parcels sent from Victoria to WA are taking 8 - 12 business days to be delivered. Apologies for your inconvenience! The Shade team

“It’s a little darker than I wanted but I’m getting used to it..”

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Hi Gail, If you need some assistance with your colour, please don't hesitate to contact one of our colourists here: https://theshade.com.au/colourist/ I hope this helps! The Shade team

“The Shade's suggestion to put developer on my grey roots before dying my hair was a game changer. Finally, my roots are the same colour as the rest of my hair.”

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“My hair has never felt so soft,the shine is unbelievable, i love this product, shampoo and conditioner add the finishing touch to a quality product,thank you Marie.”

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“Amazing colour, doesn't leave hair dry 👍👍”

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“It’s a great concept but didn’t work out for me. I thought the information, products, postage speed etc was really good but I was left with awful orange hair. I followed the instructions and times. Maybe my hair just has too much warm pigment.”

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Hi Kristy, I'm sorry you didn't get the result you were looking for. The best thing would be to contact one of our colourists here who would be happy to assist: https://theshade.com.au/colourist/ The questions you answer here will be sent to one of our colourists who will then have all the information to offer you personalised advice. There is also an opportunity to upload a photo(s) and ask specific questions. I hope this helps! The Shade team

“Love my new colour! It was easy to apply and my hair doesn't feel as dry as it does with store bought product. It leaves nice copper undertones without it being too red.”

The Shade 5 star review on 2nd October 2022

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“I loved my hair colour and the quality of the product. Just as good as a hair salon. I have quite curly hair and the hair oil is fantastic is taming the frizz! Will definitely be ordering again.”

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The Shade is rated 4.5 based on 1,916 reviews