The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.52

4.5 Rating 1,828 Reviews

87 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 1,828 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 91%
Accurate And Undamaged Orders	99%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.5 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 15th January 2025

505

Anonymous

Anonymous // 01/01/2019

Sort by: Most Recent Most Recent Highest Rated Filter: None None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“Great colour choice. I prefer to tone my blonded hair myself rather than have a hairdresser do it..that way I get to choose the colour. I selected lightest beige and lightest ash to try. Have applied the lightest beige. Gives a nice soft colour. I like cool blonde shades so these 2 shades will work for me. Service has been good so have already ordered more to have on hand to do again when it needs it. My hairdresser adds $80 to the bill for toning. Do it yourself..so so easy”

Helpful Report

“Absolutely love this product. I use dark ash blonde. A gentle on the scalp hair dye. I am 72.”

The Shade 5 star review on 26th November 2024

Helpful Report

“Let me start with the packaging- it’s elegant and comes with clear instructions on the product. The product itself is excellent- it does not have the usual strong odour other brands have- it’s reassuring to use an organic product that doesn’t harm your hair. And the result is just WoW! I will definitely buy again.”

Helpful Report

“Wow wow wow ... I have been trying for over a year to get a lighter hair colour, to soften my facial features. Unfortunately, this was never achieved through actual hair salons. I emailed our extremely patient and helpful colourist, who took the time to actually hear exactly what I was trying to achieve and recommended, firstly a bleach wash (easy clear instructions) which I was petrified to do (but nothing to lose) as my original colour aged me. I was able to then recolour with advice from colourist of suggested colour, and OH LA LA!! exactly what I was after it is perfect. I'm now a permanent customer setting up a mirror in the bathroom to see the back of my head to colour ... yippee 🙏🌷”

The Shade 5 star review on 25th November 2024

Helpful Report

“Really happy, colour is great and no nasty smell, will be buying again”

Helpful Report

“I love The Shade hair colour application. I found them online. I knew what shade I liked, but uploaded my photo for the Colourist expert to help me get the right duo blend also the right developer to cover emerging grey hairs. I am thankful for their advice and took the plunge to ordered the two colours suggested to blend. It was very easy to blend and apply. Really happy with the results!”

The Shade 5 star review on 24th November 2024

Helpful Report

“Lovely colour however greys were not covered adequately and were visible again after 1 wash.”

Helpful Report

Hi Nicole, I'm sorry you didn't get the result you wanted. It is quite unusual to not achieve grey coverage using the 27 vol developer that you used, as that is specifically formulated to cover resistant greys. In our experience, lack of grey coverage using the 27 vol developer occasionally occurs if the hair is quite porous or damaged, when the hair can not adequately absorb the colour or hold the colour, leading to colour leakage and rapid colour fade. Our colourists are happy to share some approaches which can reduce the porosity of your hair, so please contact them directly if you would like information about reducing hair porosity and colour fade. They can be contacted here: https://theshade.com.au/colourist/ Best Regards, Craig Ford CEO - The Shade

“The Shade is certainly a much better product than any you can pick up in the supermarket. It is less harsh and my hair feels normal straight away. I really like the conditioner that comes with the pack, not so much the shampoo.”

Helpful Report

“I have previously had my hair coloured at the hairdresser, it was very time consuming and due to the cost of living I couldn’t afford it. So I tried a few other colours to cover up my greys that were coming through but I found it wasn’t lasting, and had the overpowering ammonia smell. Then I found the shade, I like the many different shades available. It came very quickly. I put it in my hair that evening, there’s a nice scent to it. The kit came with everything needed to do the colour, even a mixing bowl. The instructions were easy to follow and it completely covered all grey. Im very happy with my purchase & will continue with this colour.”

The Shade 5 star review on 20th November 2024

Helpful Report

“The Shade is the perfect way to keep my grey roots at bay. The subscription ensures I receive my colour just in time, and I have gotten the hang of just colouring my roots, giving me a lovely brown colour. After a few washes, the colour lightens slightly, giving me accidental highlights, which even my hairdresser compliments me on! Looks professional for a fraction of the cost. I recommend it to everyone 😉”

Helpful Report

“First time using Palermo copper golden blonde. I'm a natural redhead and have recently gone back to my natural colour using a hairdresser then box dye. I found the box dye gave me 'hot roots' so wanted to try The Shade to see if I could find a colour that didn't have the same reaction. Alas I did get hot roots (which is a more vivid version of the colour) at the roots where I have some whites especially around the face. I did however, after some exhaustive research pre-emptively buy a toner over the counter which was a mousse and not a purple one. I applied it re the instructions with the lovely applicator brush twice and viola! NO MORE HOT ROOTS!! The colour is now rich, multi tonal, and gorgeous and I've received compliments. I've even fessed up to my stylist that I've taken this route with my hair. She was ok about it and maybe relieved to know I hadn't gone elsewhere as I cut it myself also using a method I came across on youTube. Super happy, saving a bomb $$ wise and I'll be re-ordering pronto!”

The Shade 5 star review on 17th November 2024

Helpful Report

“I had damaged hair from being blonde for many years. Using The Shade dark ash blond/light ash brown I have now a beautiful rich colour using the gentle colours from The Shade. My hair is gradually getting back to a healthy condition. The Shade service is great and only takes a few days to get to Perth. I am in love😀”

The Shade 5 star review on 16th November 2024

Helpful Report

“Best smelling hair colour I have ever used. Even purported gentle salon hair colours would make my scalp sore, The Shade does not. Great end result while saving money.”

The Shade 5 star review on 14th November 2024

Helpful Report

“Very happy with results used 8 + 7.43 taking out 1 teaspoon of the 8 and putting in 1 teaspoon of the 7.43 on colour removed hair. It did come out slightly darker than wanted but I’m still very happy”

The Shade 5 star review on 13th November 2024

Helpful Report

“I LOVE LOVE the shade, it provides reliable results that are even, I’ve previously had problems with other colours clinging to my roots. The expertise of the colour specialists is second to none, they were so accessible and helpful. I won’t be using anything else now. I recently coloured my hair for my son’s year 12 formal, very happy with the results! ❤️”

The Shade 5 star review on 12th November 2024

Helpful Report

“Really dissappointed with this product tbh. I loved the colour intitally - was just what I was after.. but it has faded very fast, more like a semi permanent dye.”

Helpful Report

Hi Genevieve, I'm sorry you didn't get the result you wanted. Rapid colour fade is unusual but can be seen when the colour wasn't absorbed sufficiently during the colour application process. This can happen when hair is either quite porous or damaged, when the hair can not adequately absorb the colour or hold the colour, leading to colour leakage and rapid colour fade. Our colourists are happy to share some approaches which can reduce the porosity of your hair, so please contact them directly if you would like information about reducing hair porosity and colour fade. They can be contacted here: https://theshade.com.au/colourist/ Best Regards, Craig Ford CEO - The Shade

“Beautiful product. I love these colours and definitely last longer than any other home hair colour that I have used in the past.”

Helpful Report

“Loved the colour and the coverage over my grey hair areas was great. I had no irritation like I had with other hair dyes. Also I bought 2 dyes thinking I wouldn't have enough with just the one as my hair is thick and past my shoulders but I had more than enough with just one lot of hair dye. Wish I could buy more of the shampoo and conditioner. I will upload a photo when I redo my hair as it's been 3 weeks since I dyed it.”

Helpful Report

“Love 'The Shade' I'm so happy with the results I got on my first experience. There were no overwhelming smells, eye irritation, or burning like I got from other brands. The Shade is now my new go-to for colouring. I absolutely love the depth of colour I achieved. I can't wait to try another!”

The Shade 5 star review on 3rd November 2024

Helpful Report

“Excellent colour and dye, wonderful subscription service also. One less thing to worry about!”

Helpful Report

The Shade is rated 4.5 based on 1,828 reviews