The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.52

4.5 Rating 1,828 Reviews

87 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 1,828 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 91%
Accurate And Undamaged Orders	99%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.5 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 15th January 2025

505

Anonymous

Anonymous // 01/01/2019

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“So much better than chemist bought colours that I was struggling with.”

Helpful Report

“I’ve used the Shade once and have just received my second order. I love this product. My hair is shiny, it’s the perfect colour for me and the application was so easy. The Shade has thought of everything in their kit to make it an easy application and the colour itself is so gentle on my skin and scalp. I love how my colour is lasting longer than the supermarket brands too. So thrilled I found this product! Will be recommending.”

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“I purchased the shade colour light beige. It had no nasty smells, it covered evenly and lifted my roots without having to use bleach. My hair has less damage. Colour has lasted and is natural looking ✨️ very happy with my purchase will be purchasing again 🫶🏼”

Helpful Report

“Followed the instructions, watched the videos and read all the reviews with hope that at home hair colouring was now more achievable than ever. Ended in tears, regret and disappointment. My own fault for ever thinking I could do what a trained hairdresser can do. Waste of money and time and sanity! Ended up with bright orange and yellow hair, now my beautiful blonde locks are brunette after an emergency and embarrassing trip to a hairdresser to fix. Never again. Just go to the hairdresser.”

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“I ended up getting a toner that was a little darker than my usual to help with a root smudge. Ive had countless compliments and it looks super natural with my underlying highlights peeping through for dimension.”

The Shade 5 star review on 10th September 2024

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“I absolutely love The Shade hair colour. It is non-irritating, does not have that awful ammonia smell and lasts longer than the store bought colours. The shampoo and conditioner is fantastic and leaves my hair soft and healthy. And the customer service is just great! I am happy to be a customer!”

Helpful Report

“Disappointed. The colour that I ordered and was advised by the hairdresser didn't turn out what I expected. So dissatisfied and upset.”

Helpful Report

Hi Amanda, Sorry you weren't happy with your colour. You coloured with a darkest brown + dark brown combination. If you saw a black colour result from that colour blends, that indicates that your hair over-absorbed the colour, leading to a darker colour result. That indicates that your hair may be porous as porous hair can over-absorb colour. Hair can have increased porosity if it has previously been lightened (particularly repeated lightening processes), if it is damaged, or some natural hair textures such as curly or very fine hair can naturally be more porous. Going forward, if your hair is dry or damaged, then it is best to try to boost and improve the condition of your hair to reduce porosity, and also to bear in mind that you are likely to have darker colour results so to adjust your colour selection to bear that in mind. We can advise how to soften your colour and a colourist will be in touch to provide further advice. I can see that you contacted our colourist team for advise yesterday afternoon (Sunday). Maybe it's best to wait for the colourist's assistance before leaving us a 1-star review. Wishing you well! Craig Ford CEO The Shade

“Purchased the the shade black! Application was smooth, colour turned out vibrant, product smells delightful as no crazy chemical smell. And bonus was easy to wash off the skin. I would 100% recomend this just make sure you get the bowl and brush”

Helpful Report

“I found my whole experience with The Shade to be fantastic. I’ve started using home hair dyes in the last year as the cost and time to go to a salon was just not feasible anymore. I was sick of the hit and miss results of supermarket kits so turned to The Shade hoping for a better result and I’m so happy I did. I uploaded my mess of a before picture, dodgy patchwork colour and greys taking over, and a colourist matched me based on my desired results. I had a slight issue with the order when it came, which was really my doing after messing up promo codes, and they rectified the situation immediately and sent me what I needed to get started. The results are fantastic after only one use my colour is so much fresher and more professional looking. My hair felt so healthy after and I’m looking forward to using it again through my subscription and keep improving on my results. 10/10 would recommend.”

The Shade 5 star review on 5th September 2024

Helpful Report

“My first time using this hair colour. I had previously used box dyes which require a root touch up every 2 weeks to keep grey hair at bay. And they fade out very quickly. So far it's been 2 weeks and while my greys are GROWING out, the colour has not faded out nor have the existing greys faded out. Pretty impressive. I am quite pleased so far. I am not a fan of the smell of the colour or the conditioner in the box though. Still better than smelling ammonia any day. TBC... I'll keep using and see how it goes for root work and recolour later.”

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“The colour is very nice and exactly what I expected. I love the smell and the packaging and instructions were very clear and user friendly. The only downside is that it didn’t cover my grays.”

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“I am very Gray.....ordered the colour suggested for me... Pistachio....full coverage ...nice soft blonde... easy to apply and great result”

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“Just wow 🤩 Absolutely perfect grey coverage coupled with a shiny and vibrant colour make using The Shade colours amazing. So refreshing for a home colouring kit with a great price point.”

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“First time user and love it. First Time a dark blonde has been what it said. At hairdressers or buying DIY. It will be the brand I will be using from now on. I will try other shaes as will. Happy customer 😍”

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“Absolutely loved this product. Unlike other DIY colours, hai feels very soft and healthy and no harsh chemical smells”

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“Great product. I like the fact they are trying to reduce the amount of toxic chemicals in the hair dye.”

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“I used a duo mix of 8 / 7.43 to get an auburn shade on my mid brown hair. My hair was a washed out light copper with grey in my regrowth so decided to use the permanent colour. Applied to the roots first then the rest of my hair. The thickness of the mix is good, it doesnt run and doesnt have a chemical smell. I have a sensitive scalp and didnt have any problems after using. The conditioner is great, left my hair very soft and shiny and again doesnt have a strong smell. Very pleased with the finished result and I will be using this going to the future as its easier and cheaper than going to the hairdressers every 8 weeks. Recommended!”

The Shade 5 star review on 28th August 2024

Helpful Report

“The Shade colour is good covers greys easily, this is my first time using so I don't know how long it lasts or if it fades and washes out quickly. The only bad thing is the smell...yuk sorry but it reminded me of when you walk past some old chainsmoker and they smell like stale smoke. It was a weird smell I expected a herbal or floral smell. Not sure if I will repurchase it again, I might be able to tolerate the smell if it wears well.”

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“I love colouring my hair at home, and not only did The Shade have a colourist to provide professional advice, but I found the product itself gave a great result.”

The Shade 5 star review on 26th August 2024

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“This made no difference to my hair, if anything it was duller not brighter 2 stars because it left my hair soft”

Helpful Report

Hi Sami, I'm sorry you weren't happy with the toner that you used. Please don't hesitate to contact one of our colourists here who will be able to assist you: https://theshade.com.au/colourist/ I hope this helps!

The Shade is rated 4.5 based on 1,828 reviews