The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.52

4.5 Rating 1,916 Reviews

87 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 1,916 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 91%
Accurate And Undamaged Orders	99%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.4 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 20th April 2025

535

Anonymous

Anonymous // 01/01/2019

Sort by: Most Recent Most Recent Highest Rated Filter: None None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“I dyed my hair (that already had dark blonde coloured highlights in it) “golden brown” but my hair has come out a deep dark red colour. Much much redder than I was expecting. I’m not sure if the issue was the existing blonde highlights. Looking forward to it growing out.”

Helpful Report

“Dye is quality, better colours than at-home colour kits sold in stores. The subscription service is convenient and works for my busy life. I really like the shampoo that comes as part of the kit. The accessories and extras in the kit (barrier oil and colour remover wipes) that they include help to make the outcome closer to salon quality job.”

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“Great product, excellent choice of colours & easy to use. Highly recommend”

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“Exceptionally good product, does what it says. cannot go wrong with colourist advice and guidance.”

The Shade 5 star review on 19th March 2022

Helpful Report

“I am still very happy with the color, however, lately, my hair in the back is very dry and frizzy. Any idea how to fix this?”

Helpful Report

Hi Gunda, Thanks for your review! Regarding your dry and frizzy hair, please contact one of our colourists here who will be able to assist you: https://theshade.com.au/colourist/ I hope this helps! The Shade team

“Well I wouldn’t colour my hair with anything else. No stinging, itching or irritation. The colour is long lasting and brilliant. The website easy to navigate with professional assistance from the Shade experts if required. I love the range of innovative Haircare products available from the Shade site.”

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“I love the support from the staff and colourist! My hair has never been so healthy and shiny! Love love love!”

The Shade 5 star review on 13th March 2022

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“My colour, "Sienna Brown" really suits me and makes me look younger. My daughter uses this colour too and sometimes we look like twins, eh!”

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“Absolutely love my colour, it keeps my hair looking amazing. The service is also above and beyond. I appreciate the convenience that comes with getting the perfect colour just when I need it! My last subscription got lost in the mail and no problems as I contacted support and another one came out within a few days. Thanks for keeping the greys away!”

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“Love everything about this brand! They have thought of everything you need.. and the colour is always great 😊”

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“Everything smelt so yummy. No fumes in my bathroom! No mess either with the handy application kit and clips. Look forward to my next in home experience”

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“I was so disappointed. The colour was very uneven and some parts of my grey didn't even get covered. Will never buy again.”

Helpful Report

Hi Tracy, So sorry to hear that you weren't happy with your colour result. We are happy to provide a free Colour Kit with another colour and provide advice for an alternative application approach, as we would love to help you find a colour result you are happy with. Please contact one of our colourists here who would be happy to assist: https://theshade.com.au/colourist/ I hope this helps! The Shade team

“I really love this product. My only criticism would be that I get double for longer and thicker hair but you don’t get double Shampoo and conditioner which I desperately need”

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“I love using The Shade for my hair colour, it always turns out perfectly and is so easy to use, my husband does it for me.”

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“I spent ALOT on salon visits and wanted a more natural look…enter The Shade…could not be happier with my result! I used Duo option Bellaria 7.1 Dark Ash Blonde with Montecristo 6.1 Light Ash Brown.”

The Shade 5 star review on 28th February 2022

Helpful Report

“I purchased the shade dye and did yhe patch test as recommended only to find that I had an allergic reaction. When I contacted the customer service about returning the unopened/unused products I was told they can't offer me a refund. I'm sure this product is fine for those that can use it but the customer service is terrible.”

Helpful Report

Hi Laura, We are sorry again that you had a reaction. When you initially contacted us, and you told us that you are allergic to conventional hair colour, we gave you our full list of our ingredients and encouraged you to review our ingredients with your doctor. Unfortunately you are one of the 1% who have an allergy to hair colour. You tried our colour, but you had a reaction. We are glad you performed a patch test first. Wishing you all the best! The Shade team

“I was after a colour close to my own hair colour so that any regrowth would be less obvious. I am very happy with the dark blonde shade. It covered the few greys I had and looks like my natural hair colour. It was super easy to do myself and it was my first time dying my own hair.”

Helpful Report

“I really like the colouring product. The conditioner is pretty good too. The bottle shampoo is really watery. Don’t bother with it 👍”

Helpful Report

“The Ash Brown has left my hair without the ghastly red tone; soft and manageable,a month on. Thanks for fast delivery and quality product. Also for all the information freely available on your site about the colours . This enabled me to choose the colour that gave the result desired.”

Helpful Report

“Had a consult and requested a color for my grey hair. Told that my hair tends to go orange and is difficult to cover. The recommended color, turned orange and grey not covered. Very disappointed.”

Helpful Report

Hi Claudia, Sorry you weren't happy with your colour result. It can be particularly hard to manage the tone if your hair throws a lot of warmth and you want to lighten, as lightening always reveals natural warmth. Reddish/brassy colour pigments are naturally present in the hair and they are the last pigments to be lifted out of the hair during any lightening, because they have the largest colour molecules. The best approach to correct visible brassiness is to add some depth and cool tones. Adding a bit of depth means that the colour does not have to lift so much and that it is more likely to achieve an accurate, 'true' colour result. Cool tones will counter-act and neutralise unwanted warmth. We recommended a cool based colour which is only one level lighter than your previous colour. Lightening by one level while adding cool tones works successfully for the vast majority of people, but unfortunately that didn't work for you. The best approach to balance your tone is to add a little bit of depth together with cool tones to mute the unwanted warmth. Our colourist can recommend a single or blended colour option for you which will add either one level of depth or add half a level of depth and which has cool secondary tones if you wish. Regarding your stubborn greys, our colourist recommended pre-softening as that helps colour absorption and grey coverage over resistant greys, and that would certainly be helpful for you, but unfortunately you didn't try that. Please reply to a previous email from our colourist, and we'll be able to assist you further. I hope this helps! The Shade

The Shade is rated 4.5 based on 1,916 reviews