The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.52

4.5 Rating 1,828 Reviews

87 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 1,828 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 91%
Accurate And Undamaged Orders	99%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.5 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

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Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 15th January 2025

505

Anonymous

Anonymous // 01/01/2019

Sort by: Most Recent Most Recent Highest Rated Filter: None None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“Great, clear instructions and useful tools. Unfortunately golden brown was instead some step back to my 90s teenage years of too dark mahogany but with the added cruel twist of bright red greys. Truly awful.”

Helpful Report

Dear Sally, I can see that you with Modena. Modena has prominent warm tones (as clearly listed in the description). All colours with warm tones have some red blended within the secondary tones. This can present differently on different hair - some people have hair which has a lot of natural warmth, in which case they will get a more visible reddish result from colouring with a warm based colour. Overall, if you really don't want to see any red in your hair the best approach is to avoid warm colours. Colours with a neutral tone are the best colours to cover greys because they don't have any prominent secondary tones which can appear lighter and brighter over greys. We don't recommend colouring to cover greys with a colour with prominent warm tones, or if you do want to see warm tones in your hair then we would suggest that you blend the colour with a neutral colour which will anchor the colour and avoid the lighter, brighter colour result over greys. If you need some assistance, please don't hesitate to contact one of your colourists here: https://theshade.com.au/colourist/ I hope this helps! The Shade team

“I purchased Sorento Light Ash Blonde as I have a mixture of brown and grey regrowth in my hair. Looks good and It did add lights and shine to my hair. I like the fact that it has natural ingredients. I would be interested to know if you think I should go lighter or darker next.”

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“I had an online consult which included a photo of my hair … Maria suggested Sicily. It looked great and was easy to apply with the help of my partner who diligently applied the colour for me. The condition was great. The colour was close to what I would normally have at the salon with my hairdresser - I’d happily use the product out of lockdown as it is incredibly good value.”

The Shade 5 star review on 30th August 2021

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“I love the shade the colours are true and correct according to the chart leaves my hair soft and shinning ,I only suspended my acct due to financial hardship from covid”

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“I absolutely love being able to control when I can colour my hair at home and not having for spend so much money on colouring in a salon. My hair has been so healthy and shiny since using these products I just love it. Thank you”

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“Hello The Shade, I've been ordering your hair colouring products for a couple months now, in total I've ordered 10 times. Your hair colouring products literally saved my life during this lockdown here in Australia. Thank you The Shade. xoxo”

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“Fantastic product that covers my grey hair effortlessly. Love the fact it has no nastiest.”

The Shade 5 star review on 25th August 2021

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“The colour was no where near the shade that I wanted. It did not change the colour of my hair at all. My daughter and I followed the correct procedure 100% and it did not change a thing. Very dissatisfied customer.”

Helpful Report

Hi Mandy, Sorry you didn't get the colour results you were after! You mentioned in your colour consultation that you recently had a keratin treatment. Unfortunately keratin treatments can block colour absorption, which negatively impacts colour results. We do advise all clients who want to achieve two levels of colour lift that they should consult with one of our colourists directly, and unfortunately we didn't hear from you in regards to your colour selection. Our colourists can provide personalised colour advice which is critical to achieving successful colour results, particularly in situations such as yours where you wanted to lighten by two levels and there is pre-existing colour in the hair. Our colourist can be contacted here: https://theshade.com.au/colourist/ I hope this helps! The Shade team

“Loved the colour and all the equipment. Looked great for the first week then completely washed out :(”

Helpful Report

Hi Lisa, Sorry to hear that your colour faded so quickly. Colour fade is typically due to porosity, and hair which is porous leaks colour. Please contact our colourists who can provide tips and techniques which help reduce porosity and which support colour retention on hair with high porosity. They can be contacted here: https://theshade.com.au/colourist/ I hope this helps! The Shade team

“I have only recently started dying my hair. I am intrinsically lazy when it comes to things like this, so getting my hair dye mailed to me means that I have one less thing to think about. It just arrives and I know I have to do it. I also REALLY like that it doesn't smell terrible like the supermarket box that I purchased for my first ever hair dye experience. That was enough to put me off doing it forever. The Shade doesn't smell bad, and it's easy enough to put on for even someone as uninterested in the whole thing as I am. Plus, the colour is good. I like the way my hair looks on the millions of zoom calls I have to do while I'm working from home.”

The Shade 5 star review on 24th August 2021

Helpful Report

“Unfortunately the colour didn’t take on my hair- despite me leaving it in for over an hour! I asked and received advice from their colourists based on photos I sent- and bought the colour they suggested. I mixed it exactly as per the instructions but it did nothing. Waste of time, money.”

Helpful Report

Hi Sheila, So sorry you didn't get the colour result you were after. Leaving the colour on longer than we advise in the instructions is not recommended and colour cannot lift or lighten pre-existing darker colour pigments in the hair, only a lightening process will do that. Please don't hesitate to contact one of our colourists here you would be happy to assist you: https://theshade.com.au/colourist/ I hope this helps! The Shade team

“I never thought I’d go back to doing my own here out of a bottle. The last 20 years I’ve paid thousands of dollars for great hairdressers and hair products. From the recommendation I thought I’d try out the shade during our lockdown. I’m so impressed with the quality of the product that I haven’t,and won’t, stop using it”

The Shade 5 star review on 22nd August 2021

Helpful Report

“I was really excited to use the product. I was impressed with the service and thought it would be perfect. Unfortunately it did not cover my greys. I found the softening(which was actually just a developer on its own) very laborious, took way too long and made it difficult to apply the colour after. Overal , the time was very long and I really was disappointed when it did not cover my greys. A lot of effort for no return.”

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“Love how easy it is to use and the regular delivery really suits my needs and I love the flexibility of the delivery schedule the colour is a perfect match”

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“I use light ash brown, my natural hair colour is a mousy grey/brown, this colour comes out quite dark at first, and even though it is an ash colour, it has undertones of chocolate. As it fades, it turns into a lovely strawberry light brown. I top up every 8 weeks. After years of using harsh chemicals my hair was looking limp and lifeless, a year of using THE SHADE, my hair feels fantastic and is growing thicker every day. The lady that cuts my hair has even commented on how amazing and soft my hair feels and loves the colour and shine. The shampoo and conditioner that comes with the colour is great too, and is now available to purchase, which im pleased about and will be purchasing once I have run out of existing product. The price is great too.”

The Shade 5 star review on 19th August 2021

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“Thank you sooo much! My scalp coped really well with your product & my greys are gone!”

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“First I wanted to say a big thank you to Camilla for providing such incredible customer service. I had written an email in the evening to change my order and she responded to quite late in the evening more than happy to help. I was blown away and I just wanted to say thanks. I ordered from The Shade because I had been in lock down and my greys were looking not great and I wanted to use a product that would not damage my hair and the was used with quality ingredients. I was a bit scared because it was my first time and I did not want a colour band but everything exceeded my expectations. The colour was beautiful, it looked natural and made my hair feel beautiful. Keep up the great work!! Ps it’s such a blessing for me while I’m lockdown( don’t know how long) to be able to feel good about my hair.”

Helpful Report

“This is the healthiest and most nourishing hair dye product a person can use. My color lasts, it blends with your natural highlights and the shampoo and conditioner leave hair feeling soft and strong. Coming from someone with fine hair and is prone to breakage. I enjoy trying to lighten my shade with this product form The Shade.”

The Shade 5 star review on 16th August 2021

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“Very good colour the best thing is it did not go brassy I recommend it”

Helpful Report

“Hi whilst the customer service when you are looking to purchase is good. This really is just a box colour repackaged and not suited for blondes at all. It might work well if you are looking at the darker shades but I would not purchase again as it is just a supermarket colour and not of salon standards as promoted.”

Helpful Report

Hi Kirsty! Thank you for your feedback. Our colour is salon grade and free from ammonia, PPD, parabens and phthalates, so it is not only a better option than conventional colour, but it is an excellent option for people with a sensitive scalp or who have allergies or who are looking to avoid exposure to those older, stronger, harmful chemicals. We note that you were looking for a platinum blonde colour result - our colour is for two levels of colour change and we recommend that significant colour changes such as the colour result you were looking for, should be managed by professionals in a salon, as the lightening, colour and tone are increasingly complicated, and that shouldn't be attempted at home. Wishing you the best!

The Shade is rated 4.5 based on 1,828 reviews