The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.52

4.5 Rating 1,917 Reviews

87 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 1,917 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 91%
Accurate And Undamaged Orders	99%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.4 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

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Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 20th April 2025

535

Anonymous

Anonymous // 01/01/2019

Sort by: Most Recent Most Recent Highest Rated Filter: None None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“Had a consult and requested a color for my grey hair. Told that my hair tends to go orange and is difficult to cover. The recommended color, turned orange and grey not covered. Very disappointed.”

Helpful Report

Hi Claudia, Sorry you weren't happy with your colour result. It can be particularly hard to manage the tone if your hair throws a lot of warmth and you want to lighten, as lightening always reveals natural warmth. Reddish/brassy colour pigments are naturally present in the hair and they are the last pigments to be lifted out of the hair during any lightening, because they have the largest colour molecules. The best approach to correct visible brassiness is to add some depth and cool tones. Adding a bit of depth means that the colour does not have to lift so much and that it is more likely to achieve an accurate, 'true' colour result. Cool tones will counter-act and neutralise unwanted warmth. We recommended a cool based colour which is only one level lighter than your previous colour. Lightening by one level while adding cool tones works successfully for the vast majority of people, but unfortunately that didn't work for you. The best approach to balance your tone is to add a little bit of depth together with cool tones to mute the unwanted warmth. Our colourist can recommend a single or blended colour option for you which will add either one level of depth or add half a level of depth and which has cool secondary tones if you wish. Regarding your stubborn greys, our colourist recommended pre-softening as that helps colour absorption and grey coverage over resistant greys, and that would certainly be helpful for you, but unfortunately you didn't try that. Please reply to a previous email from our colourist, and we'll be able to assist you further. I hope this helps! The Shade

“Great product and always arrives on time. Has saved me a lot of money since signing up to do my own hair colour. Friends, neighbours and family members can apply colour to my roots - it’s so easy! I don’t know why I didn’t do this years ago!”

Helpful Report

Thanks so much Temmina, thrilled you like The Shade!

“I started using The Shade 4 years ago after a bad experience with a self-coloring kit from the supermarket. My hair was damaged and I was afraid to use a dye again. After trying this wonderful product, my hair was soft and shiny but also didn't shed at all. the greys were gone and the tint itself was so natural-looking, it didn't even look as if I'm dying my hair. Top this all with brilliant customer service, this company just knows how to make winner products that make customers happy.”

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“I am so impressed with this website I could scream ! My sister recommended it to me and after putting my first color in with the help of the amazing color consultants I have been 100% happy. I have been spending an absolute fortune on my hair and I was looking for an alternative… and here it is Shade!”

The Shade 5 star review on 18th January 2022

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“Fantastic hair dye. It lasts for ages, without fading like previous hair colours I've purchased from the shops or the hairdresser's I love that The Shades hair dye uses natural ingredients so it doesn't damage my hair. I would never go back to any other dye.”

The Shade 5 star review on 13th January 2022

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“All going well. No problems. I need to have it posted every 4 weeks if possible please.”

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“The product was great and easy to use. Definitely needed multiple packs for long hair. Colour was however still very warm tone and my roots were orange, so that was a bit disappointing. Would be great I you sold toner.”

Helpful Report

Hi Denise, I'm sorry you didn't get the result you were looking for. Please contact one of our colourists here who will be able to assist you: https://theshade.com.au/colourist/ I hope this helps! The Shade team

“Consultants extremely helpful, I will always buy my hair colour from shade now, just perfect in every way, thankyou so much 🙂”

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“I couldn't have asked for better service all around from The Shade. Everything was so easy from making my order to receiving it in the post. I now finally have full coverage of all of my stubborn Gray roots. I am now a very happy Subscriber. 😊”

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“Love their products, their customer service i could easily put on hold for a bit or change my colour selection, totally recommended.”

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“I started using the Shade during a serious illness that affected my hair. I wanted a gentle non chemical colouring system. I found it in the Shade.”

The Shade 5 star review on 29th December 2021

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“I love The Shade; it's easy to use and my hair looks and feels great! I only wish I could bulk buy, which would reduce the environmental footprint by having less single-use packaging and less shipping.”

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“Love the colour copper blonde so easy to do”

The Shade 5 star review on 27th December 2021

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“I love the shade it’s come out beautiful but made my hair dry”

The Shade 4 star review on 27th December 2021

Helpful Report

Hi Phannee, We're very glad to hear that you are happy with your colour, but sorry that your hair is feeling a bit dry. We recommend Tsubaki oil (100% pure Camellia Japonica oil) for dry hair. It suits all hair types and is brilliant for restoring strength, moisture, softness and shine to hair. It is a lightweight pure oil, which is easily absorbed by the hair and skin, and it is full of beneficial components such as oleic acid, proteins and glycerides. It is a deeply nourishing nutrient-rich oil that is free from fragrances, colourants, silicone and mineral oil. It is very helpful for dry hair (and it's my all-time favourite hair oil!). Camilla x Colourist - The Shade

“I love it, people have been asking me what I did to make my hair look shiny and healthy,”

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“Such beautiful colour, so easy to use, always perfect and shampoo and conditioner smell fabulous”

The Shade 5 star review on 22nd December 2021

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“Love the product, great colors”

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“I love this product for my hair and face. It’s going to replace my Le Mer cream.”

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“Everything you need in one little eco friendly box. First purchase adds a mixing bowl and comb to assist with mixing and then applying this super safe and very effective colour to ones hair. Deliveries always on time and notifications of delivery are welcomed beforehand as a reminder. Very happy with this product.”

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“Only did 1 star as I had to put something Unable to review still waiting for delivery”

Helpful Report

Hi Helen, I'm so sorry for the delay with your parcel. We despatched your order within 24 hours of receipt. I have checked the tracking of your parcel, and it seems as though it's been lost in transit. I have just arranged for a replacement order to be despatched via Express Post. Very sorry for your inconvenience! I hope this helps! The Shade team

The Shade is rated 4.5 based on 1,917 reviews