The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.52

4.5 Rating 1,828 Reviews

87 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 1,828 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 91%
Accurate And Undamaged Orders	99%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.5 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 15th January 2025

505

Anonymous

Anonymous // 01/01/2019

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“Very pleased with my colour and the way it has taken though I'll need the stronger developer on the roots that are completely grey. Nice and natural colour”

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“Very happy with the consultation and colour and buying the extra pack of accessories was worth it.”

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“I haven't yet use my colour yet”

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“I love this hair colour. It doesn't smell overpowering. It lasts well and has great shampoo and conditioner with it.”

The Shade 5 star review on 8th August 2023

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“I love it!! Super easy to use and apply. I didn't give it five stars because the colour was too dark for my taste (probably I'll give it four and a half), but I would like to try again with a lighter shade. If you are not sure, try it is so valuable and easy to do it yourself.”

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“Very lovely colour. Love that it's ammonia free. My hair feels and looks great 💯”

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“Was not effective on whites even with the 27 vol developer.”

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Hi Sahana, Thanks for following up and I hope you are well. Sorry to hear that you didn't get the grey coverage you were after. It is quite rare for the 27 vol developer to not cover greys properly, as it is specifically formulated to cover resistant greys. I would encourage you to try again and next time to add some heat to your roots for a minute or two with your hairdryer, which will help soften and lift the cuticle on your greys, which helps the colour enter to be deposited within the hair too. Pop a shower cap on your head during the colouring process too, as this will help retain heat and soften and lift the cuticles of the hair which will then allow the colour pigments to enter to be permanently deposited within the hair. The above approach has been effective on even the most stubborn greys, and I am confident that it will work for you as well. I am happy to arrange to send you another colour kit at no cost for you to try the above approach. Are you happy with the overall colour? Please confirm if you were happy with the colour result in your lengths, and then I will arrange to ship out a free colour kit so that you can try adding some heat to get better grey coverage result. I hope that helps and please let me know if I can help with any other colouring questions or concerns - I am always happy to help! Marco

“The shade hair colours last so much longer than box colours and feel so much nicer in your hair. The colour is nice and vibrant and so easy to apply. Once mixed the solution is nice and creamy with no horrible smell. Highly recommend”

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“Great product, and easy to use”

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“The colour is nice and it lasts a long time. It doesn't dry my hair and leaves it shiny.”

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“The quality is lovely the fact it hasn't any harsh chemicals but the colours are not described correctly. The Ash Browns throw a lot of red under artificial lighting it's actually in the colour itself. Corresponding with them I've been incorrectly guided twice and was told to purchase a colour which ended up several shades too dark and no way near my natural hair colour but I had to bear the costs, I'm not sure if they actually read through or rush through their correspondence.”

Helpful Report

Hi Nadia, I'm sorry you weren't happy with your colour. Please note that we can only recommend colours based on the information that you provide to us. You advised our colourist that you want to purchase a dark brown colour without warm tones so we recommended Toscano 4.1 Dark Ash Brown. The ash neutralizes warm tones. You instead used Siena 5 Brown which brought out natural warm tones in your hair. We then sent you 2 complimentary tubes of Trento 5.1 Ash Brown, which is what we would have recommended if you wanted to lighten from level 4 to level 5. Ash browns contain zero warm tones. Once again, we can only recommend colours based on the information you provide us. You advised us that you natural hair colour is dark brown, so we recommended a dark brown to you. Wishing you the best! Marco

“I did 2 bleach baths then used light ash blonde on advice from The Shade colourist and my hair turned out orange/gold. Sent 2 emails with photos asking what’s the best thing to do now going forward and never got a reply. I had to actually go into Hairhouse to actually get expert advice”

Helpful Report

Dear Mandy, The most recent email we received from you was literally just pics, without one written word. Our colourists are very busy, and if we receive an email like yours with no text whatsoever, just some photos, they are unable to reply. If you would like a written response from our colourists, then you would need to facilitate communication by including written communication, not just pics. Regards, Marco The Shade

“I love this product. The key for why it worked for me is consultation online first so you know exactly the colour you are after from experts, the ease of application of product and most importantly the end result of a beautiful colour with your hair feeling and looking fantastic at the right price - I highly recommend The Shade, the end of Salon hair colour for me - Irene”

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“Im loving my hair colour. It’s been 2 weeks after colouring and no greys or fading. I’m impressed and I will become a member. Very easy to follow. The shampoo and conditioner is awesome.”

The Shade 5 star review on 16th July 2023

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“Very happy with my purchase. Wasn't sure of the right colour but the customer service people worked with me to finally decide on a shade. Love the colour and also the extras that I purchased as a bundle to make application easy. Have had good comments on my color even from a hairdresser. Much cheaper than my regular salon application. Will definitely use this option in the future.”

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“I've been following The Shade for a long time. I decided to go from blonde to dark brown/red. The salon had to do it twice to get the colour I wanted. So, I decided to put an order through and they definitely did not disappoint. The colour results were amazing. My hair feels amazing and about 3 weeks on my colour and hair looks as great as the day I did it!! Thank you!!”

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“So happy to have found The Shade. Not only do I save money in the long term but it’s easy to use and the colors are high quality. Very happy with it.”

The Shade 5 star review on 11th July 2023

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“Great colours, great service, thank you.”

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“Really wanted to love The Shade but unfortunately that’s not the case. I used the medium blonde on my already bright blonde hair and it became an almost green muddy colour. It was all ashy and when it was meant to be a neutral tone with both warm and cool tones. I’ve since dyed over it as it was just horrible.”

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Hi Alix, Sorry to hear you weren't happy with your colour. I think you would be happier with your colour result if you had either used our online colour consultation quiz, or if you had consulted with our colourist before ordering a colour, and unfortunately you didn't utilize either of those free services. We provide colourist support 7 days a week, and we highly recommend that you do consult with a colourist, or complete the online colour consultation prior to ordering a colour. Wishing you the best. Marco

“Very happy with coverage. Natural colour and hair feels very well conditioned”

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The Shade is rated 4.5 based on 1,828 reviews