The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.52

4.5 Rating 1,917 Reviews

87 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 1,917 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 91%
Accurate And Undamaged Orders	99%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.4 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 20th April 2025

535

Anonymous

Anonymous // 01/01/2019

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“Excellent website, great kit and instructions and amazing results. Already recommended to a friend who has also purchased! Thank you life savers!!”

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“This product is of the Highest quality the colour, the developer, the shampoo, and conditioner. The result I have achieved at home is the best I have ever had and better than the salon. The product is so easy to use. The colour selection is amazing backed up by excellent customer support who answered every question and offered excellent advice. I have been using it for over 2yrs and the colour I have is closest to my natural colour. It makes me feel like me again.”

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“Better later than never! Just did my colour and I love it thank you the shade♥️”

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Hi Inga, So sorry it took so long to receive your order. The delay to your order, and other customers' orders have been quite ridiculous, even considering the COVID situation. I really hope delivery times will return to normal. The Shade team

“I chose a shade lighter than previously used as I am 100% grey. Very pleased with the result and colour. Thank you. PS: Sorry I don't have a photo.”

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“Great product, great service and really feel happy with the colouring system. The shampoo and conditioner are brilliant!”

The Shade 5 star review on 11th October 2021

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“I am more than happy with my colour. As a firs time home colourer i was a bit worried, but the things supplied were great and the instruction were easy to follow and I did a good job.”

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“Unfortunately it didn’t work well for me, I wanted to be a medium ashy blonde, but my hair came out orange. Had to end up buying a supermarket dye to cover it up.”

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Hi Courtney, We highly recommend that all clients who want to lighten by two colour levels, or who are considering a lightening process (bleach was) contact our colourist before you colour. We recommend this at various touchpoints throughout the order process. Our colourists are available 7 days a week, and there is no cost to get personalised colour advice, and I am sure they would have been helpful to you before you ordered/coloured. They can be contacted at https://theshade.com.au/colourist/ I hope this helps! The Shade team

“I loved the richness of the colour.”

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“Am very pleased with great result of Torino Golden Blonde, as I had a dark blonde/auburn colour. Wanted a sunnier shade for our coming warmer weather. The colourist helped me with best way to use this lighter shade - It's fabulous. Also a much gentler dye than the supermarket one I used to use. Thank you Shade.”

The Shade 5 star review on 9th October 2021

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“Great colour and exceptional coverage”

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“Colour doesn’t come off . Wait to see how long it lasts . Good number 4.”

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“I don't usually colour my own hair but, when lockdown forces your hand, I wouldn't use any other product than The Shade. Everything about it leads to a positive experience. From the easy to use website, excellent customer service, flexibility in delivery schedules that never ties you down and, most importantly, to the amazing product. The website assists tremendously to colour choice and you have the option to chat with a colour consultant if you wish. The product application instructions are well explained. There are no nasty chemical smells that you get with other brands and there are small sachets of a product that helps prevent any colour remaining on your skin. The shampoo and conditioner are fabulous and I have purchased full sized bottles of each of these to use regularly.”

The Shade 5 star review on 3rd October 2021

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“I haven’t received it yet alone used it: too slow,”

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Hi Michelle, So sorry that your order has taken so long to be delivered. We despatched your order the next business day after the receipt of your order. Unfortunately it has been held up by Australia Post due to the lockdown in Melbourne, which is extremely disappointing and frustrating. I notice that your parcel was scanned today, so I suspect it will be delivered in the next day or 2. Apologies for your inconvenience. The Shade team

“Great colour! Easy to use kit! Will definitely be back to re-order when colouring my hair again.”

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“Having never done my hair at home before and having read such good things about The Shade, I decided to take the plunge. Honestly, it has been the best thing I have done for my hair! Not only can I do it at home and save hours in the salon, the price is incredible! Great value, great product & easy to do. Brilliant customer service too! I spoke to one of the hair stylist first to ensure I got the right colour, her advice was perfect! The colour was awesome and exactly what I wanted. Love The Shade and have already recommended to several of my friends. Thank you!”

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“Love this product as I have a chemical allergy to a preservative well-known throughout Europe as MI—I alternate between medium to light blondes as my natural hair colour is mouse.”

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“My grey regrowing desperately required attention and the colour I purchased from The Shade did the job. The colour is nourishing, covered my grey and everything I needed was packaged thoughtfully. Excellent product and no hesitation in purchasing again.”

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“The consultant matched my colour exactly through selfies! I have recommended to my friends.”

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Thanks for much! ❤

“The whole experience was great. As a first time buyer, they provided me with everything I needed . It was so professional and I was extremely impressed with the amount of thought put into the whole package, not to mention the colour itself was a perfect match for my hair and hasn’t faded.”

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Thanks so much Manal, so happy you had a great experience! ❤

“Excellent service and a first class product! I had everything I needed to colour my greying hair simply and effectively. The colour (Dark Blonde) was glorious, shiny and multi-dimensional! A wonderful lock-down life saver!”

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Thanks so much for the wonderful review, thrilled you like The Shade!

The Shade is rated 4.5 based on 1,917 reviews