The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.52

4.5 Rating 1,828 Reviews

87 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 1,828 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 91%
Accurate And Undamaged Orders	99%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.5 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 15th January 2025

505

Anonymous

Anonymous // 01/01/2019

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“I like the feeling of the product It is not drying and harsh . The Color I chose was Paolo, I feel it is a bit too dark and would like to Have a warmer more auburn tone. Can you advise?”

Helpful Report

HI Karen, Thanks for getting in touch with your review. The best thing would be to contact one of our colourists who would be happy to assist. They can be contacted here: https://theshade.com.au/colourist/ The questions you answer here will be sent to one of our colourists who will then have all the information to offer you personalised advice. There is also an opportunity to upload a photo(s) and ask specific questions. I hope this helps! Best Regards, Marco The Shade

“The quality of the colour is amazing! The tools in the kit were great too. The shade that was selected for me was nice but a little darker than I would’ve liked (will hopefully lighten after a few washes). Not 100% grey coverage but ok 😊”

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“I started with a semi after consultation as I wasn’t sure if the red was going to be what I was hoping for, but all round it’s been amazing. Smells lovely, and the colour is almost exactly what I was looking for. Will try the permanent next time.”

The Shade 5 star review on 16th April 2023

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“I loved my first experience using The Shade. The kit had everything I needed, instructions were very clear and easy to follow. Just had to change the developer for my next order from 10 vol to higher as it didn’t cover the greys but my hair was super soft and looked beautiful after colouring! Can’t wait for the next delivery! Thankyou!!”

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“I had recently used another brand colour with little support and 2 disappointing results. I then encountered Camilla from the Shade who went above and beyond with her expert advice and assistance. She advised to bleach wash my hair prior to colouring as I needed a lighter colour. Am delighted with the results. All instructions were clear and Camilla replied promptly to all my queries. I highly recommend”

The Shade 5 star review on 12th April 2023

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“Good grey coverage, love the colours”

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“Amazing hair colour”

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“I love, love the shade colours!! I am so impressed by its grey coverage and how long the colour lasts for. It leaves my hair in such a great condition.”

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“I love using The Shade. Great coverage but with out all the harsh chemicals other hair dyes use”

The Shade 5 star review on 29th March 2023

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“Excellent product better than I expected and have had many compliments. Will definitely keep using it.”

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“Beautiful colours ♥️ completely covered my greys and my hair feels amazing ♥️ Love the shade and will be reordering.”

The Shade 5 star review on 26th March 2023

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“My hair is in better condition and so soft and shiny after using the shade hair color, I love it”

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“Excellent quality and service - I’m saving so much atine and money and still get compliments on my hair. Love this shade 😁”

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“The colour is fantastic and easy to apply. This would be 5 stars if it wasn't for so much wasted packaging on all of the products, I wish they would improve that.”

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“I am in love with The Shade! I ordered the Palermo - Copper Golden Blonde to mix with the Napoli - Dark Blonde thanks to my consultant and it was the perfect colour. The rich colours lasted for months (which is not often with reds). I highly recommend their products.”

The Shade 5 star review on 14th March 2023

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“I bought the light ash blonde to tone and nourish my hair as was becoming orange ish. It was on for 7 minutes and turned my hair dark ash brown. I'm glad I washed it off before the instructions time as could have been much darker”

Helpful Report

Hi Sharon. Going by the photo you provided, your colour was significantly lighter than the 8.1 toner, so therefore naturally a darker toner will add darker tones. Also, we would not have recommended that colour or toner for you based on the colour level and also because your lighter blonde colour would have had cool tones in it and adding cool tones to cool tones can result in visible green tones as green tones are seen when there is excessive cool tones in the hair. So this product was the wrong colour level for you and the wrong tone, and unfortunately you have seen the result of using a product with the wrong colour and tone, but fortunately it is only a temporary colour product. Please consult directly with our colourists (who are available 7 days a week) in future if you are wanting any products for your hair. I hope this helps! Camilla Colourist - The Shade

“Like most people I'm sure, I was very apprehensive about purchasing an at-home hair-dying kit, especially online. However, I just cannot justify spending hundreds of dollars at the hairdresser when I am only getting an all-over colour. I have naturally auburn hair (now with a few sparkles) and I purchased the Copper Golden Blonde. The colour was spot on as you can see in the picture. The application was not too difficult and there was plenty of product. I will be sticking with The Shade, however, I'm not sure I will need to colour my hair every 4 weeks so might change to ad-hoc ordering. I would recommend this product.”

The Shade 5 star review on 13th March 2023

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“Game changer! I've been going to a green salon for the last few months in an attempt to reduce my toxic load but their product had very poor grey coverage and the upkeep cost was phenomenally high. I tried The Shade on a whim and was so pleasantly surprised by the gentleness of the formula. Barely any scent, no irritants but powerful results on the greys. I played it safe and got a shade lighter than what I believed to be my own and it was almost a perfect match. So grateful for this service as I believe it'll save me hundreds of dollars a year as well as put the power and confidence back in my hands to DIY my hair colour.”

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“Far darker than expected. Will not be ordering again.”

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Dear Sarah, Sorry you weren't happy with your colour result. We notice that you used our online quiz, but didn't consult with one of our colourists. The online quiz will give you a colour suggestion only. It is not a mandate. The colour description and pics of clients who have used the colour then give a very good representation of the colour. If you have any questions or concerns or if you are uncertain about a colour it is best to ask our colourists as people can get darker colour results based on the existing pigments in their hair, the condition of their hair and the tones in the colour they suggested. For example, you selected a colour which does look a bit darker than its technical colour level because the warmer tones absorb light. Our colourists are available 7 days a week to assist with any colour questions. Wishing you well! Marco The Shade

“I've been using the Shade hair colour for many years now it's all natural and very easy to use. Would highly recommend ⭐️⭐️⭐️⭐️⭐️”

The Shade 5 star review on 12th March 2023

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The Shade is rated 4.5 based on 1,828 reviews