Name: Saffron Alley
Address: 46-48 Portman Rd, Reading, Reading
Rating: 4.82

“First attempt not delivered. Promised different courier. Same courier who left it outside even though we were in. Meat was short dated, two to four days on use by. Mixed quality, the rib eye was grey. Won’t be using again.”

Helpful Report

Posted 2 weeks ago

Dear Lee, Thank you for your feedback. We sincerely apologise for the inconvenience you experienced with your recent order. The delivery issues and the short use-by date are unacceptable, and we understand your frustration. Please know that we have shared your feedback with the relevant team to prevent this from happening again. We are committed to improving our service and ensuring such issues do not recur. To address your concerns in more detail, we have sent you a comprehensive resolution via email. Please take a moment to review it, and feel free to reach out to us if you have any further questions or need additional assistance. Kind Regards Saffron Alley Team

Posted 2 weeks ago

“I have tried all their products. Unfortunately the quality of the beef and the lamb is so bad. Obviously they are using very old animals as both beef and lamb is extremely tough, also their butchers are not qualified ones particularly when for cutting the steaks.”

Helpful Report

Posted 3 months ago

Dear Ibrahim, Thank you for sharing your feedback. We are very sorry to hear about your experience with our products. Animal welfare is paramount to us as a company. The quality of life and the way animals are raised prior to their slaughter is just as important as the method of slaughter itself. We only work with farmers and suppliers who rear animals with dignity and respect. We strive to source our beef and lamb from the finest farms, ensuring ethical raising in good pastures. Our team is dedicated to maintaining high-quality standards. Maintaining proper hygiene and safety controls as per the British Retail Consortium (BRC) and the Food Standards Agency (FSA) guidelines is central to our business. Our staff are formally trained to a high standard in food handling and safety procedures, beyond the government minimum requirements. Your feedback is invaluable to us and it is disappointing to learn that we did not meet your expectations. We have sent an email to your registered email address with a resolution to address your concerns. Please check your inbox for further details. Thank you for your patience and understanding. Kind Regards Saffron Alley Team

Posted 3 months ago

“I have purchased from saffron Alley many times and the meat has been excellent. However, in my last order all the chicken leg orders that I received smelt off (4 packets in total). In the order that I have just received the chicken breast smells off. Very disappointed as I thought I had finally found a reliable meat provider.”

Helpful Report

Posted 3 months ago

Dear Kasim, Thank you for your feedback and for being a loyal customer of Saffron Alley. We're truly sorry to hear about your recent experience with our chicken products. This is not the standard we strive to maintain, and we understand your disappointment. Please know that we take such matters very seriously. We would like to investigate this further and make it right for you. We appreciate your patience and hope to restore your confidence in our products. Kind Regards Saffron Alley Team

Posted 3 months ago

“The food was not what I had expected given the price. It didn’t taste fresh. Very disappointed.”

Helpful Report

Posted 5 months ago

Dear Tabinda, Thank you for your feedback. We are sorry to hear that the food did not meet your expectations and that you were disappointed with its freshness. We have tried to contact you to resolve this issue. Kindly reach out to us at your earliest convenience via call, email, or chat so we can address your concerns and make things right. Kind Regards Saffron Alley Team

Posted 5 months ago

“The chicken products have been generally good. And based on this, they should get a 3-4 star rating. Customer service is however an ineffectual joke. Their standard procedure is to say that they are “sorry that you are not fully satisfied or happy” with whatever is the problem. This is the kind of non apology apology. It is the equivalent of punching somebody in the face and then saying that you are sorry that their face hurts. It is an apology which is no apology and is designed merely to act as a psychological tool. They think they’re speaking to stupid people. They will however, never rectify it or do anything about it because the person that you end up speaking to has absolutely no power to decide anything. Twice I’ve had issues with the delivery; one time it was insufficiently packed with ice so that it was beginning to come to room temperature by the time it had arrived. I called them and told them about this and they just said oh we’re sorry and will take that on advisement of course nothing else after that. The second time I received the package which had a lot of chicken in it and one of the bags of chicken was in fact not properly sealed and so the juices from that chicken ended up on the other bags, and there was a question about its preservation because of this. I called and emailed with pictures and videos and was told it will be escalated to the people who can actually decide anything and they’ll get back to me. Of course they never got back to me. They did nothing about the fact that they sent an unsealed raw chicken package to me. Because they have in essence, absolutely no customer support or service I cannot recommend them and will never be buying anything from them again.”

Helpful Report

Posted 5 months ago

Thank you for sharing your detailed feedback. We truly appreciate your honesty and are glad to hear that you generally enjoy our chicken products. We are deeply sorry for the frustration and inconvenience you’ve experienced with our customer service and delivery. Your description of the issues, especially with the packaging and the lack of effective resolution, is concerning and not reflective of the standards we strive to uphold. We understand how disappointing it must have been to receive products that were not properly packed or sealed. We never want our customers to feel unheard or undervalued, and we regret that this has been your experience. We are taking immediate steps to address these issues. Our team is reviewing our packaging processes to ensure that such mistakes do not happen again. Additionally, we are enhancing our customer service training to empower our representatives to provide more effective and meaningful resolutions. We would love the opportunity to make things right. Please reach out to us directly at info@saffronalley.com so we can personally address your concerns and find a satisfactory resolution. Thank you for bringing these matters to our attention. We hope to regain your trust and have the chance to serve you better in the future. Sincerely, The Saffron Alley Team

Posted 5 months ago

“Very disappointed by the order”

Helpful Report

Posted 8 months ago

Thank you for your valuable feedback. We are truly sorry for inconvenience caused to you. This is not reflective of our usual standards. We prioritize quality and cleanliness at every step of our process and will investigate this issue thoroughly. We checked our systems thoroughly but unfortunately; we were unable to find any email. We have sent an email with our detailed resolution on your registered email address. Once again, please accept our sincerest apologies for any trouble or frustration caused by this matter. If you have any further questions or concerns, please don't hesitate to reach out. We're always here to help. Kind Regards Saffron Alley Team

Posted 6 months ago

“The quality of chicken isn't great. It seems to be pumped chicken not like normal free range chicken. This unfortunately isn't what I expected it would be and is quite low quality meat”

Helpful Report

Posted 8 months ago

Thank you for your valuable feedback. We are truly sorry for inconvenience caused to you. This is not reflective of our usual standards. We prioritize quality and cleanliness at every step of our process and will investigate this issue thoroughly. We checked our systems thoroughly but unfortunately; we were unable to find any email. We have sent an email with our detailed resolution on your registered email address. Once again, please accept our sincerest apologies for any trouble or frustration caused by this matter. If you have any further questions or concerns, please don't hesitate to reach out. We're always here to help. Kind Regards Saffron Alley Team

Posted 6 months ago

“Steaks were like 1cm thick and a mile in radius.”

Helpful Report

Posted 9 months ago

Salaam Emrah, Thank you for sharing your feedback regarding our ribeye steaks. We are truly sorry to hear that our steaks did not meet your expectations and appreciate the opportunity to address your concerns. The size of a ribeye steak can vary based on the thickness and the cut, but generally, a typical ribeye steak that is about 1 inch thick will have a diameter or length ranging from approximately 6 to 8 inches (15 to 20 cm). At Saffron Alley, we take great care to cut our ribeye steaks extra thick to ensure the best cooking experience. This thickness allows for optimal marbling, which contributes to the maximum flavor and juiciness that our customers love. We understand, however, that preferences for steak thickness can vary widely. We also want to let you know that we are more than happy to accommodate specific requirements. Hence, when placing your next order, please feel free to mention any particular preferences in the "Notes" section, and we will do our best to meet your needs. We apologize for any inconvenience this may have caused and appreciate your understanding. Should you have any further feedback or require assistance, please do not hesitate to reach out to us. Kind regards Saffron Alley Team

Posted 8 months ago

“I did not like the meat at all. There was a weird smell in everything(chicken, mutton). Tjis was my first time ordering from them(someone recommended) but will not order again. It is expensive than my usual shop which is way better than this one.”

Helpful Report

Posted 9 months ago

Salaam Zahra, We would like to extend our sincerest apologies for your disappointing experience with recent purchase from Saffron Alley. As a valued customer, your satisfaction is of utmost importance to us, and we appreciate your continued support. We understand how this must have affected your overall perception of our products and services. Please accept our heartfelt apologies for any inconvenience caused. Our meat comes in fresh daily and is cut freshly to order so we are also somewhat surprised that this has happened. Sometimes, due to vacuum sealed packaging the meat might smell, in that case we suggest customers to air out the meat for some time close to an hour or two and it is observed the smell goes off. Rest assured; we will investigate the issue to ensure it doesn't happen again in future. We purposefully have the cheapest free delivery value around to ensure we can provide households of any size access to ethically reared and great tasting produce. We have sent an email with our detailed resolution to you on an email. Once again, please accept our sincerest apologies for any trouble or frustration caused by this matter. If you have any further questions or concerns, please don't hesitate to reach out. We're always here to help. Kind regards Saffron Alley Team

Posted 9 months ago

“I am very sorry but I ordered thinking first thing it be convenient as I’m a new mother secondly it would be premium cuts of meat. I’m sorry but I was disappointed especially with chicken prep there was still a lot of hair on the chicken and a lot of fat with jelly bits. I won’t be ordering again.”

Helpful Report

Posted 9 months ago

Dear Ummaria, We are very sorry to hear about the chicken you received not being cut clean to your satisfaction. This is not the experience we want our customers to have and we apologize for any inconvenience caused. We do have the premium range of chicken available and we recommend you to try these in your future orders. Please try our Halal organically reared chicken, Halal Free range chicken and the Halal corn fed chicken and you will find a different experience insh'Allah. Please note that we do offer specific cutting/trimming options on our basket page where customers can customize their orders according to their preferences. You can specify your requirements in the notes box on the basket page and we will do our best to accommodate your request. We have sent an email with our detailed resolution to you on an email. Once again, please accept our sincerest apologies for any trouble or frustration caused by this matter. If you have any further questions or concerns, please don't hesitate to reach out. We're always here to help. Kind regards Saffron Alley Team

Posted 9 months ago

“don’t trust their meat! i ordered lean beef mince and it was the most fattiest mean i’ve ever had, i then order lean dice meat they gave me beef brisket instead and when bringing up the problem they gave me 5% voucher instead of an decent reimbursement. not worth it”

Helpful Report

Posted 1 year ago

Salaam Ayesha, We would like to extend our sincerest apologies for your recent disappointing experience with recent purchase from Saffron Alley. As a loyal and valued customer, your satisfaction is of utmost importance to us, and we appreciate your continued support. We understand how this must have affected your overall perception of our products and services. Please accept our heartfelt apologies for any inconvenience caused. We deeply regret that the quality of the mince did not meet your expectations, and you found it fatty. Our lean mince is 5%fat and 95% lean meat. We regularly test our mince fat contents in a laboratory, so we are quite confident regarding the fat contents for each of our varieties. We sincerely apologise for the beef brisket served in your order in place of the Halal Mixed dice lean. We understand that you are unhappy with the resolution served. Though we offered you a gift card for the affected item as concern raised by you on the email trail. We have sent another email with our detailed resolution to you on an email. Once again, please accept our sincerest apologies for any trouble or frustration caused by this matter. If you have any further questions or concerns, please don't hesitate to reach out. We're always here to help. Kind regards Saffron Alley Team

Posted 1 year ago

“Meat was good. The butcher is useless does not know his job..”

Helpful Report

Posted 1 year ago

Dear Raschid, Thank you for taking the time to leave us your feedback. We're glad to hear that you find our meat quality to be good and fresh. However, we apologize for any inconvenience caused by the cuts not up to your expectations in your order. This is not the experience we want our customers to have and we apologize for any inconvenience caused. We have sent an email with our detailed resolution to you on an email. We genuinely value your feedback, as it helps us assess our customers' needs and expectations. If there is anything specific you would like to know or if there are other ways in which we can assist you, please do not hesitate to let us know. Kind Regards Saffron Alley Team

Posted 1 year ago

“I ordered two 200g Denver cut, full blood, wagyu steaks. They arrived promptly, as usual, however, one of them was 190g and the other was about 175g. So I was very disappointed in that. Considering that this is an item that is sold by weight, it most definitely matters and it most definitely makes a difference. So from my perspective, I didn't recieve what I paid for. You're a professional butchers who should have high standards and the experience to maintain those standards.”

Helpful Report

Posted 1 year ago

Dear Mohammed, Thank you for taking the time to leave us your feedback. We're glad to hear that you find our meat quality to be good and fresh. However, we apologize for any inconvenience caused due to incorrect weight served in your order. I would like to assure you that we take quality control very seriously. Please be informed that our quality control team is conducting a thorough review of our inventory and working closely with our suppliers to prevent any recurrence in the future. Additionally, our animals are naturally reared and not factory-farmed and cutting a single steak of the exact weight meticulously is a tedious task and sometimes the weight can be approx. However, we are always happy to correct such occurrences as these are rare. We have sent an email with our detailed resolution to you on an email. We genuinely value your feedback, as it helps us assess our customers' needs and expectations. If there is anything specific you would like to know or if there are other ways in which we can assist you, please do not hesitate to let us know. Kind regards Saffron Alley Team

Posted 1 year ago

“Sent us the worst possibly marbled beef, then claimed it was fine. Nothing like the pictures or any reasonable quality. Look at the difference for what we received vs the picture. Ridiculous.”

Helpful Report

Posted 1 year ago

Dear Imran, Thank you for taking the time to provide feedback on your recent order of our Halal Fore-Rib of Beef Aged 1 Bone. We apologize for any inconvenience caused by receiving Halal Fore-Rib of Beef Aged 1 Bone with marbling not up to your expectations. We are committed to providing our customers with the highest quality products and a positive shopping experience. We strive to deliver the highest quality products, and we understand the importance of achieving the perfect texture and will pass on your feedback to the team. We have sent an email with our detailed resolution to you on an email. Once again, please accept our sincerest apologies for any trouble or frustration caused by this matter. If you have any further questions or concerns, please don't hesitate to reach out. We're always here to help. Kind regards Saffron Alley Team

Posted 1 year ago

“Unfortunately the delivery let the company down as our order was left unattended outside all night”

Helpful Report

Posted 1 year ago

Dear Michaela, Thank you for taking the time to leave us your feedback. We apologize for any inconvenience caused due to delivery issues with DPD. We take this as feedback and will be addressing this issue with the DPD team so they can learn from it and do better in the future. We apologize for the inconvenience caused due to the parcel left outside unattended. I understand how frustrating it can be when things don't go as planned. Please be assured that we are constantly working with our courier partners to improve their services so that we can provide a better experience to our customers. We appreciate your patience and understanding in this matter and hope that you will give us another opportunity to serve you in the future. If there's anything else we can do for you, please don't hesitate to let us know. Kind regards Saffron Alley Team

Posted 1 year ago

“The driver dropped my delivery at the central main post office, which caused almost 5 hours of delays and exposed the shipment to the risk of getting rotted!”

Helpful Report

Posted 1 year ago

Dear Montaha, Thank you for taking the time to leave us your feedback. We're glad to hear that you find our meat quality to be good and fresh. However, we apologise for any inconvenience caused due to delivery issues with DPD. We take this as feedback and will be addressing this issue with the DPD team so they can learn from it and do better in the future. We apologise for the inconvenience caused due to the parcel left at the central main post office in the University campus. I understand how frustrating it can be when things don't go as planned. Please be assured that we are constantly working with our courier partners to improve their services so that we can provide a better experience to our customers. We have sent an email with our detailed resolution to you on an email. Once again, please accept our sincerest apologies for any trouble or frustration caused by this matter. If you have any further questions or concerns, please don't hesitate to reach out. We're always here to help. Kind regards Saffron Alley Team

Posted 1 year ago

“Disappointed with the cut and quality of the fillet steak. I expected traditional thick round cuts”

Helpful Report

Posted 1 year ago

Dear Stephen, We would like to extend our sincerest apologies for your recent disappointing experience with our Halal Beef Fillet steak. We deeply regret that the quality of the steak did not meet your expectations, and we understand how this must have affected your overall perception of our products and services. Please accept our heartfelt apologies for any inconvenience caused. We do apologize for any inconvenience caused by receiving the regular cuts. Please note that we do offer specific cutting/trimming options on our basket page where customers can customize their orders according to their preferences. You can specify your requirements in the notes box on the basket page and we will do our best to accommodate your request. Additionally, in case of any complaints or dissatisfaction with our products, you can notify us of the condition of the item at the time of receipt along with detailed pictures. This will help us in identifying and addressing any quality issues that may exist. We value your feedback and hope to resolve this issue as soon as possible. If there's anything else we can help you with, please don't hesitate to let us know. Kind Regards Saffron Alley Team

Posted 1 year ago

“Threw half of the meat away”

Helpful Report

Posted 1 year ago

Dear Lewis, Sorry to hear about your experience. Ensuring our customers receive the very best service is key to us, we will explore what has gone wrong here. Our halal products typically contain very high quality of chicken/beef/lamb (all our produce is hormone free, anti-biotic free and often free range) - far higher than available from other retailers. Hence normally they are superior in both taste and in terms of health. Would you be kind enough to email us via info@saffronalley.com or call at 08081648998 and tell us about the issue with your order? As we would like an opportunity to make things right, one of our management team will look into it as a priority and get back to you. We work very hard on delivering high-quality, well-prepared products. Rest assured that whatever has happened is an exception and we will take steps to rectify it. Kind regards Saffron Alley Team

Posted 1 year ago

“I ordered 3kg of lamb leg, i received 3 packs of 1 kg each mostly bones, I was disappointed. however, the whole packs were loose and nearly open including chicken, the meat was a bit blueish`.”

Helpful Report

Posted 2 years ago

Camelia, thank you for your valuable feedback. We’re sorry you weren’t satisfied with our product. Whilst we appreciate your concerns, we’d like to advise you that meat being a natural product, there can be considerable variation from one animal to another, in terms of colour, texture, and fat. I can understand how disappointing it can be to order an item and not have it meet your expectations and therefore, we once again would like to apologise for the issue and are happy we have reached a resolution. Kind Regards, Saffron Alley Team

Posted 2 years ago

Shipping & Delivery
Delivery Methods	Courier
Average Delivery Time	Next Day
On-time Delivery	98%
Accurate And Undamaged Orders	98%
Customer Service
Communication Channels	Email, Telephone, Live Chat
Queries Resolved In	Under An Hour
Customer Service	4.9 out of 5

Saffron Alley Reviews