Iceland Foods Reviews

Name: Iceland Foods
Rating: 2.51

2.5 Rating 476 Reviews

36 %

of reviewers recommend Iceland Foods

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Metrics

2.5

Based on 476 reviews

Shipping & Delivery
Delivery Methods	Own Driver
Average Delivery Time	Next Day
On-time Delivery	Greater than 64%
Accurate And Undamaged Orders	Greater than 73%
Customer Service
Communication Channels	Telephone, Email, Live Chat
Queries Resolved In	Over A Week
Customer Service	1.9 out of 5
Returns & Refunds
Refunds Process	Difficult

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Iceland Foods 1 star review on 16th January 2025

Anonymous

Iceland Foods 1 star review on 31st December 2024

Anonymous

Anonymous // 01/01/2019

Filter: Rated 1 None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“Delivery drivers don't try to alert you they are there. They leave a note through the door and leave immeditaely, without trying to get anyone's attention in the house.”

Helpful Report

Posted 3 years ago

“We have recently stopped buying from Iceland after years of enjoying their varied choice product ranges. Over the last 12 months things seemed to have dropped dramatically in quality,(not sure if covid19 is the excuse) but it is certainly concerning enough for us to shop elsewhere for our monthly shopping.(Christmas 2020 being the deciding factor) The quality of the frozen mostly "eastern European origin" chicken goujons, dippers, strips, and roast chicken breast packs have dropped & and are inconsistent in quality as if the supplier is using (e.g.) non breast meat, or aged birds, as most times the texture is very tough, fibrous and stringy, yet previously the various products had lovely tender breast meat that certainly made for repeat buying. Iceland have a bad habit of changing/ceasing ranges of products that are popular, such as the lemon chicken & black pepper fettuccini that was always nearly sold out to say the least, Now the website states "NOT IN STOCK", but a particular favorite of ours that we always bought multiples of, and in particular there is a lot of internet blogging about this item loved by many people trying to it purchase elsewhere. Another product "The Xmas special chocolate ice cream champagne bottle" as an example that was always popular, but now never to be seen again for the last 3+ years, and Iceland have taken it off sale due to having other seasonal ranges introduced, some good and some bad alternatives. We spent on average £200-£250 per month with Iceland, but now we are using alternative stores of whom have their own competitive frozen food sections now that compare very favorably and in lots of areas more superior to Iceland. Judging by the reviews on here, this company must be loosing tons of sales revenue simply by the very fact that like us, most people spending £200-300 monthly are buying/moving elsewhere for their frozen food , and Iceland need to step up their act otherwise they will suffer greatly from their serious lack of customer focus, and care for their customers needs.”

Helpful Report

Posted 4 years ago

“Ordered online , was sent out rotten veg that was black and mouldy , fruit had next day date and half the items were wrong , terrible service and how they can send out rotten veg is beyond me ,”

Iceland Foods 1 star review on 22nd March 2021

Helpful Report

Posted 4 years ago

“Have tried to order a delivery time and time again for my elderly mother in law, but delivery only accepts my address despite repeating changing it. I have been told to shield so I cannot deliver it to myself. Why can I not order a delivery to someone else.”

Helpful Report

Posted 4 years ago

“I had a £10 Iceland voucher but they wouldn't accept it in the shop. Never gave a reason. Tried to redeem through being given a bonus card. What a run around - umpteen e-mails, phone calls etc and just being given the runaround. They do respond to emails but I'm just going round in circles for just a small amount. The staff at the store aren't that helpful either. Probably kiss my£10 goodbye but perhaps its a warning not to shop at Iceland”

Helpful Report

Posted 4 years ago

“Awful experience Missing products which the local store said they'd send out but never do Rude customer services on the phone and they deliberately avoid trying to honour the promise they put on the pack where they refund or replace items you're not happy about Products which for some reason make customers sick sometimes it's chicken glued together outside the EU eg Thailand and they sell it cheap... They shirk their responsibilities to offer safe food and refund those which customer is unhappy with Plus food often causes sickness they do whatever they can to sweep it under the rug”

Helpful Report

Posted 4 years ago

“Avoid these at all costs. They break the law on environmental health, food safety and health and safety. food is contaminated housed in a dirty environment the attached video is of the frozen area at the head office deeside warehouse if the head office is like this I dread to think what others are.”

Helpful Report

Posted 4 years ago

“Iceland - Very Unreliable. I am shielding and depend on deliveries. Email arrived saying delivery had been despatched and due between 5-7pm today. However, the delivery did not turn up. No text, phone lines closed. On line account says the order has been delivered when it hasn’t. Payment taken. This is the 2nd time this has happened.”

Helpful Report

Posted 4 years ago

“I placed an online order for delivery to my elderly mother. Delivered today, most of the order missing, the call centre operative did not believe me and suggested that I make a 16 mile across London round trip during lockdown, this might be against the law, to confirm missing items. Refund refused, despite the driver not knowing what was delivered nor waiting for my mother to answer the door.”

Helpful Report

Posted 4 years ago

“£75 of shopping should have been delivered today between 5pm and 7pm it’s now 8.30pm and no shopping. No contact and now my account states it has been delivered... it certainly hasn’t...? Poor service will never order again”

Helpful Report

Posted 4 years ago

“Don't bother using iceland delivery Don't turn up or a late no apologies of staff or customer service”

Helpful Report

Posted 4 years ago

“Service and safety and ignorance”

Helpful Report

Posted 4 years ago

“Knowle Bristol Iceland a threat to public health Long queues stretching to two thirds of the store length . There was only 1 cashier on a saturday morning . This is not just poor service but actually putting the public and their staff at risk of covid transmission .A top priority should be to move shoppers quickly through the checkout. I witnessed a very unpleasant argument break out as a result of frustration generated by poor staffing levels. Never will I shop there again”

Helpful Report

Posted 4 years ago

“My father in law who is nearly 90 loves Iceland food, as do I. However he is unable to independently order from their website due to 5”several check out screens that each need clicking on and then to be greeted by a subscription cash back pop up. I find it tricky myself and really feel for those who have gone from other easy to use supermarket apps to Iceland’s website.”

Helpful Report

Posted 4 years ago

“customer service dont like complaints about their goods and make the complaints procedure difficult so people give up trying for a refund which i have just experienced regarding icelands stoneground chicken and bacon pizza”

Helpful Report

Posted 4 years ago

“I do not recommend Iceland, bad low-quality products, and bad customer service. Additionally is a place where they have written policy but do not follow it, they breach their own rules frequently They ignore procedures from the government, safety procedures so it is a disgusting place good to get the Covid virus. It is just a poor place.”

Helpful Report

Posted 4 years ago

“My first order with Iceland was a disaster. Terrible communication. Missing items Wrong Items Cut off on the phone after 55 minutes”

Helpful Report

Posted 4 years ago

“I am only putting 1 star because it won’t let me put 0 stars. 1st and last time I will use them.Shopping never turned up no text or phone call was told driver couldn’t gain entry to our flats even though the door was wedged open, customer service didn’t seem that interested when I rang couldn’t go out to get anything as I was self isolating so had toast for my dinner Avoid them like the plague!!!”

Helpful Report

Posted 4 years ago

“once again problems with Iceland fresh fridge stuff out of date including ham and coleslaw which went straight in the bin no joy from the shop and they do not appear to answer emails I'm finished with them from now on Tesco will get our £150 a month shop our last order before this turned up defrosted and damaged in a contractors van absolutely disgusting they dont give a dam about their customer's”

Helpful Report

Posted 4 years ago

“My delivery was made to a neighbour I discovered 2hrs later and when I asked the store for a replacement I felt as if I was being a nusiance. My order finally arrived with several items wrong some missing and 1 item was out of date on delivery day. Several times I phoned them and I was fobbed off with "yes we've got the item here it will be del today". It is now 10pm 23-12-20 I don't think it's coming do you? I wish we could give less than 1 star as I feel that's what they deserve this time. My Husband and I are Shielding due to Covid so deliveries are important to us.”

Helpful Report

Posted 4 years ago

Iceland Foods is rated 2.5 based on 476 reviews