I have bought these tiles twice now. I love them. Although the name suggests they are white, once together on the walls and floor they are really a beautiful pale grey. Individually they look quite incipid and nothing special, so don't be fooled. With white grouting between (see wall pics) they really pop. I chose a pale grey grout (Booklyn) for the floor tiles as unlikely white grout would stay white for long on the floor. For the price these are incredibly nice quality.