Unlike cheap military style straps this thing oozes quality from the material of the strap to the look and superior feel of the metal buckle and retaining rings.
If you see other straps like this one just get a picture and put them side by side and you can see in the pattern that this one is far better looking.
It does take a while to break in properly but that to me is just another sign of it's quality.
It may cost more than others but I feel it's worth it and I doubt you will be disappointed.