I love it! I am shocked I can get these results from plants. Finally ditching the chemicals. I was skeptical of henndigo, but pretty desperate to ditch my nasty PPD box dye that I've been using since Covid. My hair was 1000 different shades from using spray lighteners, roots growing in, grays, etc. I tried another brand before this one, and my hair was much too red for my taste. I saw ash brown from Khadi and gave it a shot. I did a strand test and loved it, so I took the plunge and did my whole head. I washed it out and dried it, and was completely shocked at how rich the color was, and how well it covered all my other colors to make one uniform, rich, ash brown. All without the risks. I am someone who is always skeptical of reviews and whether or not they are real, but, try it! It's great.