My kids are 15 and 12 years old, so they may not be the exact targeted audience for Ludwig.... but they absolutely love him! They’ve been fighting over him ever since he arrived, and yes, they’re constantly pressing his tummy to play the music. I once caught my son (the 12 year old) napping with Ludwig tucked in his arms, music on. I get that Ludwig may have been designed as an educational toy for babies, but my point is that those specs can fly out the window because he’s just adorable, and older kids and even adults will get a kick out of him. Ludwig is a great addition to any home, especially for those who appreciate music. I’m actually thinking of getting Ludwig and/or Amadeus for my father, who is a professional violinist.