I don't often leave reviews but this is my favorite clean beauty item so I figured I should. I currently own the following lip serums (ordered from favorite to least favorite) Beach Glow, Root, Ever, Deep, Liv, Koi, Gospel, Nudie and Juice. The only one that didn't suit my skin tone that much is Juice. I'm fair with pink and warm undertones, am not a fan of bright pink and it appeared so on me. I still wear Juice when I'm not going anywhere as a lip treatment. Other friends of mine bought Beach Glow after trying mine and I would say it's probably the most universally beautiful color regardless of skin tone. I keep backups of most colors in case I run out. I haven't bought any of them at full price and have always gotten the duos or trios and purchased during sales so I've found the value worth the price. My lips get very dry in the winter and would often crack. When I use these I never have that problem. They are the most nourishing lip product I own. My partner always steals kisses from me when I'm wearing fitglow because it's so lovely feeling. I've debated getting her the clear night serum since she doesn't wear makeup. I will be a lifelong customer just for this product. I'm not a lipstick person so I pretty much stick to these serums, lip balms and lip stains. I like how nourishing they are, my lips feel a bit fuller/plumper when wearing it. My hair doesn't catch in it and it's not heavy. I also find I can wear more or less depending how much I want to deepen the color. If you're on the fence, buy it you won't regret it.