Amazing. I had my hair coloured practically orange at the hair dressers and it washed out after 2 washes I since dyed it with a bleach London orange and used this to keep the colour. I have never had a crazy colour last me so long. This stuff is amazing. Photo is 6 weeks post hairdresser, 5 weeks post dying with bleach London. I purchased this 9/9/21 and still have about 1/4 left and I was my hair twice a week, it’s just to my shoulders in length. Tip if only want subtle tint only leave on 3 minutes the longer you leave on the brighter the result