“I am a platinum blonde with quite a bit of experience using purple shampoo. I have honesty tried probably 15 different purple shampoos in my life. I have found that most of them either have way to much pigment that turns your hair a dull purple color, not enough pigment to notice any change, or they just dry your hair out too much. I had a favorite that i used every time I washed my hair. Unfortunately the company had changed the formula and it’s just not the same. After much research and (online reviews) i found Goldie Locks! Thank goodness i found goldie locks. This stuff is great! Does all the things I want without drying my hair out. The shine and shade that this shampoo creates is fantastic! Highly recommend. It is a little expensive in my opinion, but will continue to pay for now because of the great job that it does.”
“Great! Looking for a shampoo to eliminate yellowing and yet hydrating. So far I really like it! My only negative was how much shipping was for one bottle ($12).”
