“This. Is. It. Seriously. It smells heavenly, it's not too thick (some hair masks are super thick and hard to spread evenly through hair), it makes my hair SO soft!!!! I have platinum hair and have been searching for hair products that really help with the breakage and damage that comes with going platinum, and this is by far the best thing I've used. Bar none. I can tell my hair is stronger, healthier, shinier, and silkier from using this combined with the serum. I'm a forever customer!!!”