“In an age of making products that are designed for obsolescence it's great to get a product that I won't need to replace in a year (maybe less). I am in my 50's now and my father had a true full-grain leather belt that lasted him about 40 years. That might be exceptionally long but I am confident that, at most, I will only need to ever buy one more every day belt during my lifetime - and I plan to get OLD.”