“The first time I purchased Pura Vida was on the North Shore in Hawaii. Living in New York, I came home and started a trend. Pura Vida is my little piece of the off-west coast. Purchasing for a greater cause makes buying all the more easier. Don't just limit yourself to bracelets either- the headbands, the wallets, the hair ties! Pura Vida is a way of life and the perfect accessory for the West Coast obsessed person!”