“This paste is everything it promises. I have medium length coloured blonde hair and dryness and frizz factor are things I contend with daily. I use a very small smudge of product, warmed up between hands and distribute through my (damp) hair before I blow dry. The result is SUPER soft hair with no frizz, and light but long lasting hold. So good on the second day between washes too. The smell is also divine! GREAT BUY.”