“I bought this after trying a friend’s. You can leave it on for under a minute and it’ll leave your (bleached/ombré) hair a soft pink, and it fades after a few washes into a rose gold. And it smells HEAVENLY. My hair feels super soft afterwards. Just don’t leave it in for more than a minute or two if you have bleached hair unless you want a Jen and the Holograms vivid pink! I adore this product. Buy it and have a play!”