“Can a candle brand be groundbreaking? Yes if it’s as thoughtful as Self Made. The entire packaging was recyclable, no waste, and came with a small packet of water activated soil to plant the candle label after. The actual candle is lovely, and I preferred the woodwick. I can’t recommend this enough. Boujie smells glorious, nothing too coy that it makes your head hurts. Just a cosy, warm, delicious scent that doesn’t overwhelm; especially in small flats or spaces.”