“This is a fantastic Negori, and a fun Sake to share with your non-sake-drinking friends! Really smooth flavor and texture, with a light sweetness and full body. One of the easiest drinking sakes I've ever had. Do note that although it is 'sweet' for a sake, don't expect it to taste like strawberry milk or something similar just because it has Hello Kitty on the bottle. I actually suspect that this is the same as Hakutsuru "Sayuri" but in a special bottle, but I guess we'll never know for sure... ;-)”