“My cousin bought this for me as a gift and I love it. The 32oz bottle is beautiful. I'm disappointed in the flavor drops as they are marketed as natural and unfortunately they have "natural flavors" which can mean any number of things...
The long-term effects of ingesting natural flavors on a regular basis have not been studied.
Here are the top four reasons I personally avoid natural flavors though:
Reason #1: natural flavors are 90 percent chemicals
As you learned above, 80 to 90 percent of the ingredients that make up natural flavors contain chemical solvents and preservatives. These may include the cancer-causing chemical BHA, propylene glycol (found in antifreeze), and GMO corn-, soy-, and dairy-based fillers.
Reason #2: natural flavors are basically perfumes for your mouth
Cleaning products, perfumes, and cosmetics contain a combination of chemicals called “fragrances.” In processed food, this chemical mixture is called a “flavor.” Because smell comprises 80 to 90 percent of the sense of taste, fragrances and flavors are often alarmingly similar in chemical composition.
Reason #3: natural flavors are designed by Big Food to be addictive
There are four huge corporations that control the $24 billion market for both flavors and fragrances: Givaudan, Firmenich, IFF and Symrise.
In a fascinating 2011 interview that aired on 60 Minutes, scientists from Givaudan, one of the aforementioned power players in the food flavoring world, admitted their goal when creating flavors was to make them addictive!”
“Dropped my bottle on the 2nd day & it shattered. Totally bummed. Don't but this of you're clumsy. It looks thicker than it is. But it was pretty for a second.”
