“This is the first time I experience a book that focuses on the human side of marketing, promoting a genuine investment in people, and reaping the rewards of that organically. An eye opener. Very powerful memorable statements. Very convincing. Thank you Allan for this great book.”
“I always believed no matter what business you are in you're in the marketing business. I absolutely loved this approach which is much different than other marketing concepts. This is simple, well broken down and easy to implement. Definitely well worth your time if your looking to grow your business.”
