“Nostalgia. Just like my first stretchy red cable for my first electric guitar to plug into my first Champ Amo. Only this one is bigger beefier and robust...likely to last longer. The flat 90-degree end is awesome for my guitars with jacks up the side or even the old evil ES-345. Modern Musician keeps the good s*$t in stock or can get it pronto. Thanks to Fender for revisiting these cables. One can even get it in tweed!”