“This is such an amazing shampoo, I love that it’s natural and it also really tones my hair. Have recommended to two of my blonde friends. Very good product”
“I love this shampoo & conditioner combo! For years I just accepted that after bleaching my hair it would always turn brassy but after using these products I have found that my fresh from the hairdressers colour can last. With no nasties it also helps my hair stay in good condition with no more brassiness :) highly recommend these products!”
“I've become more aware of what I'm putting on my hair and body so was looking for a blonde shampoo (specifically purple) that was natural. I didn't really have much luck until I found this in Boots about 6 months ago. I have naturally light blonde hair but do have highlights put in occasionally. This helps to keep my hair looking bright, minimising the horrible brassiness I get. I LOVE this stuff!!”
“I love that this product is natural, I didn’t think it would brighten my hair but I was wrong. Highly recommend this product to anyone with blonde hair!”
“This shampoo completely saved my blonde by brightening my hair and removing unwanted brassiness. I'm on my 3rd bottle and couldn't recommend it highly enough!”
“I’ve really liked using this purple shampoo. I’m gradually going blonde again after dying my hair dark brown for years and this has made a noticeable difference in toning down brassiness. My hair also feels very clean and I can go an extra day between washes than normally. I love that it’s vegan and cruelty free, it lathers well and the packaging looks pretty. It only loses a star because I don’t really notice much scent to it and I like my hair to be beautiful perfumed.”