“I haven't used anything else since discovery of this product over a year ago. I feel better knowing I'm not soaking any harsh chemicals in through scalp (actually feeling less brain foggy) and it's improved my hair. Vegan too so was perfect for what I needed.”
“I have used this dye twice now due to not being able to get to the hairdressers in lockdown. Both times I have been really impressed- by the colour, how easy it is to apply and how gentle it is on my sensitive skin. It is also nice and even, and has covered my first greys. I would definitely recommend this!”
“I've had some hesitation in changing hair colour, and have relied on my wonderful hairdresser for over 8 years. But lock down forced my hand to finally sourcing a vegan hair colour. It was some trepidation that I first used this, but there was absolutely no need.
It is wonderful to apply and the results are incredible. I'm so pleased with this hair colour - I can't sing it's praises highly enough! The shade and toning are so natural and looks fantastic. It feels gentler than other commercial hair colour and seemed gentle on my skin. Certainly none of the itchiness of other brands.
This will be my colour of choice from now on. My only regret is I didn't try it sooner!”
“My hair is so natural looking and fantastic on my natural different coloured tones and the ethics behind the product are brilliant. My dye lasts 8 weeks because it has lots of lovely different tones greys are not as noticeable”
“I'd never dyed my own hair before lockdown and chose this product because of its cruelty free ethos and natural ingredients. I was very happy with the result and when I finally made it to my hairdresser she commented on how well my colour had held up since my visit 6 months earlier and on the nice condition of my hair.. what better endorsement can you get? :) I have repurchased (from Boots) and plan to continue to use this as it's so great and easy to use, many thanks for such a wonderful product!”
“Can't get to my hairdresser so bought this box dye, haven't used one for about 10+ years so was slightly nervous!! Covered my grey hair very well (I did leave it on for an extra 10mins as per instructions) Lovely colour and my hair smells nice and no chemicals!”
“So pleased with this product, never did I think I would be able to find an amazing dye that actually is vegan. one of the only hair dyes I have been able to see full coverage and get a bright finish!”
