This was a first-time experience for me: all previous tyre transactions have been directly with a fitting centre. I was put off that route by the huge increase in cost for the same tyre at the same local dealer (and others) compared to last time. I had some misgivings about using Black Circles, being an avid reader of feedback left on review sites (granted, there can't be many companies that escape bad feedback from time to time). All I can say is that the ordering process proved to be entirely straightforward and the tyre was fitted at the appointed time by friendly staff who didn't seem to be in the least upset at fitting it at less cost than they would have charged themselves. If there was one criticism of Black Circles, however unfounded, it is that I'd been expecting an e-mail to say that the tyre had been dispatched to the fitting centre. This never came, but it may be that I have misunderstood the process. It would also have been a relief to receive notification that the tyre had arrived and was ready for fitting: there have been reported cases of people turning up at fitting centres and finding that their tyres hadn't come. I don't know how Black Circles can offer exactly the same product and service at the same fitting centre for sustantially less cost than dealing with the centre directly, but it certainly paid off for me.