I have used Amazon services in India, the UAE, and the UK, and it’s clear that Amazon’s customer service depends heavily on the consumer protection laws in each country. Unfortunately, Amazon India (AmazonIn) provides the worst service, which seems linked to the weaker customer protection laws in India. Instead of improving delivery and customer support, AmazonIn focuses on manipulating its performance metrics (KPIs), often at the expense of customer satisfaction. Recently, I ordered a kids’ play pool for my toddler during a short vacation. The item reached a delivery hub just 5 kilometres from my house, in a suburban area, on a Friday. However, Friday deliveries are often marked as "customer unreachable," even when they aren’t. This tactic delays the delivery and allows Amazon to avoid immediate accountability. When I contacted Amazon, they refused to deliver the item from the nearby hub and instead offered to send a replacement from a hub over 1,000 kilometres away. Frustrated by the delay, I cancelled the order and chose a different product. The second item, which had a two-day Prime delivery promise, faced more issues. It was delayed at a main hub and then cancelled entirely before reaching the local hub. Amazon’s only solution was to send another replacement at their convenience, leaving me even more frustrated. These experiences show that Amazon*In focuses more on managing internal targets than solving customer problems. With no strong consumer protection laws in India, the company faces little accountability and continues to test customer patience and loyalty. Until stronger laws are introduced, customers in India will keep facing these issues.