Firstly, the beers are great. I don't drink a great deal but you can taste the quality. I was a bit dubious about signing up initially for the free pack but the beers turned up fine and when I called to cancel the subscription I was told that is absolutely fine to cancel now, but as expected I was convinced to keep the account open on the basis that I had some additional freebies and credit on the account that I could use. Like any company, Beer52 do want to make money but they don't want to rip people off and that is evident from my experience. You are not tied into any contract as you can simply cancel at any time and they will send reminders before payments are taken out incase you want to cancel.